Qualifications
Main Responsibilities:Research and identify new partnership opportunities across the US, emphasizing those with clear revenue potential and measurable ROAS.Present growth proposals and performance projections to stakeholders, outlining potential impacts, timelines, and ROI.Monitor local market activities and competitor movements; synthesize insights into actionable recommendations for marketing and product teams.Create and distribute concise market reports that highlight key US trends, opportunities, and challenges.Provide local perspectives and feedback to ensure campaigns and messaging resonate with US audiences.Collaborate cross-functionally with product, performance, and creative teams to prioritize and activate opportunities efficiently.Core Requirements:Mid-level marketing or business development experience with a focus on partnerships, market research, or strategic growth.Demonstrated success in developing and validating high-ROI partnership ideas or marketing initiatives.Strong analytical skills with the ability to model performance projections and interpret market data effectively.Entrepreneurial mindset with a curiosity for scanning new trends, emerging categories, and unconventional growth possibilities.Excellent communication and collaboration skills.
About the job
Join our dynamic team at Nord Security as a proactive and well-connected Senior US Market Development Specialist. In this pivotal role, you will be responsible for identifying and cultivating new partnership and growth opportunities for our flagship products, including NordVPN, NordPass, NordProtect, and Saily. Your primary focus will be on forging strategic collaborations that promise substantial revenue potential while sharing critical US market insights to drive informed business decisions.
As an integral part of our global marketing team, you will actively explore the marketplace for new opportunities, including B2B2C deals, local brand alliances, community initiatives, niche events, and sponsorships. Your insights will aid our teams in discerning which opportunities will significantly impact our growth. Additionally, you will serve as the voice of the US market, continuously providing insights on competition, consumer behavior, and emerging trends to inform our overall strategy.
This role is both collaborative and autonomous, providing you with the opportunity to make a meaningful impact without direct managerial responsibilities. Your ability to connect ideas, assess potential, and influence strategic growth decisions will be key to our success.
About Nord Security
Nord Security is a leading cybersecurity company dedicated to providing innovative solutions that protect users' privacy and data. With a suite of products designed to enhance online security and peace of mind, we are at the forefront of the digital safety landscape.