About the job
About Ruby Labs
Ruby Labs stands at the forefront of technology, innovating consumer products that enhance lives across health, education, and entertainment sectors. With a commitment to excellence, we foster a dynamic work environment that inspires creativity and collaboration. Join us in shaping the future of consumer technology!
Role Overview
We are seeking an ambitious and results-driven Senior User Acquisition Manager to spearhead marketing initiatives for one of our rapidly expanding tech products. Ideal candidates will possess over 1.5 years of direct experience with Meta Ads and demonstrate a desire to evolve within a high-achieving growth team.
Key Responsibilities
- Experiment with innovative strategies to enhance user acquisition outcomes.
- Refine and implement daily campaign optimization strategies.
- Stay ahead of creative trends and derive new insights from extensive research.
- Analyze campaign performance on an hourly, daily, weekly, and monthly basis, identifying significant trends and anomalies.
- Oversee and manage Meta advertising sources effectively.
- Optimize campaigns based on critical metrics such as CPA and ROAS.
- Collaborate closely with team members for seamless campaign execution and strategic planning.

