Qualifications
What We're Looking ForWe seek a passionate, curious expert eager to make a significant impact!Essential Experience and Skills:Required Experience: Minimum of 3 years in SEO. A minimum of 5 years in a high-traffic e-commerce environment or on significant accounts in an agency is highly desirable.Excellent technical SEO proficiency: you know how to crawl a site, identify opportunities, analyze server logs, and discuss web performance (Web Core Vitals) with developers.Thorough understanding of indexing challenges related to e-commerce, including facet management (filters), crawl budget management, and handling millions of pages.Advanced knowledge of market-leading SEO tools: Oncrawl, Screaming Frog, SEMrush, Sistrix, etc.Initial experience in AI and conversational search is a plus.
About the job
Embracing the Future of Search at Boulanger
Join our dynamic Marketing Client & Digital Experience Department and report directly to the SEO Manager, becoming part of a team of experts dedicated to enhancing the organic visibility of Boulanger.com and our retail network.
This role goes beyond traditional SEO positions. You'll have the chance to become our go-to expert on the cutting-edge aspects of search: AI and conversational search. Play a pivotal role in positioning Boulanger as a leader in tomorrow's visibility landscape.
Your Key Responsibilities
Your role will revolve around pioneering projects and essential SEO responsibilities.
1. Lead the Generative Engine Optimization (GEO) Strategy
As a true trailblazer, you will be responsible for exploring, testing, and enhancing Boulanger's visibility within new search experiences (ChatGPT, Gemini, Perplexity, etc.).
Define and implement the strategic roadmap to optimize our presence in AI-generated responses.
Continuously research and develop insights on ranking factors and emerging best practices in GEO.
Analyze and measure the impact of these new engines on our traffic and conversions.
Educate and train internal teams (marketing, offerings, IT) on these new challenges to foster an
About Boulanger
Who Are We?With over 70 years of experience and 25,000 references available across our 200 stores, on boulanger.com, and through our app, Boulanger is the specialist in home equipment, including household appliances and multimedia.The joy of sharing!Our Values Pro: We dedicate our expertise to serving our clients with rigor and commitment.Simple: We prioritize an accessible approach and clear solutions.Friendly: We foster a positive atmosphere and genuine human relationships.Joining Boulanger means growing in a company that values talent, offers development opportunities, and places collaboration at the heart of its success.Learn, grow, succeed: Boulanger, let's dare together!