About the role
Join our dynamic team at MindFriend as a Social Media Specialist! We are on the lookout for a strategic, creative, and analytical professional to enhance our digital footprint. This role demands independence, initiative, and the ability to thrive in a fast-paced environment, making it ideal for an experienced individual ready to make an immediate impact.
Key Responsibilities:
- Oversee and manage content across TikTok, Instagram, LinkedIn, and our website.
- Craft, schedule, and publish engaging content including posts, Reels, Stories, and short-form videos.
- Maintain a professional and informative aesthetic that aligns with our brand identity.
- Stay updated with the latest trends, algorithm changes, and emerging formats on TikTok and Instagram Reels.
- Transform trending topics into educational and brand-consistent content.
- Independently develop and execute content calendars.
- Analyze performance metrics to provide data-driven insights and strategic recommendations.
- Refine content strategies based on audience analytics and behavior.
- Support marketing strategies and initiatives aimed at audience growth.
- Ensure brand consistency across all digital platforms.

