About the job
About Addi
At Addi, we are pioneering a transformative financial platform that shapes the future of payments, shopping, and banking. We envision a world where consumers and merchants engage effortlessly, fostering mutual growth. Currently, we proudly serve over 2 million customers and collaborate with more than 20,000 merchants, establishing Addi as Colombia's premier and fastest-growing marketplace.
Our technology-first approach enables us to offer innovative banking solutions—ranging from deposits and payments to unsecured credit—and commerce services that include e-commerce and marketing. We are committed to bridging the financial divide for millions, thereby redefining the experience of financial freedom. As Colombia's leading 'Buy Now, Pay Later' provider, we have received regulatory approval to operate as a bank, unlocking new avenues for our customers. Our recent achievement of profitability further solidifies our sustainable business model and scalability.
Our mission has garnered the trust of prominent investors such as Andreessen Horowitz, Architect Capital, GIC, Goldman Sachs, Greycroft, Monashees, Notable Capital, Quona Capital, Union Square Ventures, and Victory Park Capital, who support our vision for the future. With their backing, we are not just expanding; we are revolutionizing Latin America's financial ecosystem, shaping how the next generation shops, pays, and banks in Colombia.
What truly distinguishes us is our approach to building. We are a conscious company, fueled by our extensive experience in scaling technology, services, and products, and we uphold our core values every day.
About the Role
This is where you come in. Below, you will discover the essence of this role—the impact you will create, the challenges you will confront, and what it takes to thrive at Addi. If you are ready to be part of something significant, continue reading.
Your Mission
Your primary goal will be to transform Addi’s closed-loop data into a lucrative retail media business by creating a platform that provides precise attribution and measurable results.

