About the job
About the Staff Product Manager, MarTech at Headspace:
Headspace is on the lookout for a visionary Staff Product Manager specializing in MarTech to enhance and optimize the member experience. This pivotal role involves driving member acquisition, fostering deeper engagement, and ensuring lasting retention by connecting with our audience at the most impactful moments, across various channels. You will be responsible for the overarching strategy and execution to provide a unified, personalized experience across all platforms (web, mobile, push notifications, email, and SMS). As the lead product manager, you will set a long-term vision aimed at achieving sustainable, high-quality member growth and establishing market leadership through a delightful and seamless user journey from initial discovery to becoming a loyal, lifelong user. Your success will hinge on a profound understanding of our members and a data-driven approach to delivering tailored, context-aware communications that resonate. At Headspace, our product leaders are expected to embrace purposeful experimentation, provide constructive feedback, and maintain a steadfast commitment to enhancing the member journey. This role demands strategic leadership, clarity, and an inquisitive mindset to scale our Outbound MarTech capabilities.
What you will do:
- Design Integrated Member Journeys: Lead the product strategy for harmonizing all lifecycle marketing channels (in-app promotions, push notifications, email, SMS) to create a cohesive, impactful experience for every member.
- Facilitate Member-Centric Growth: Develop and manage the technical infrastructure and data foundation necessary to analyze member behavior and enable effective, personalized communications, including marketing measurement capabilities and CAPI implementation.
- Lead Member Engagement: Oversee product development for Lifecycle Automation, including trigger mapping and intelligent channel selection, ensuring timely and relevant communication for each member while avoiding communication fatigue (frequency capping logic).
- Enhance Member Experience: Promote a culture of data-driven growth by spearheading strategies for Experimentation & Optimization (A/B/n Testing), ensuring we continuously learn what best serves our members, and establishing robust Incrementality Testing capabilities using Holdout Groups.
- Establish Member Trust: Drive initiatives to ensure transparency and trust in all member communications.

