ResponsibilitiesStrategy & Planning: Develop and manage multi-channel programmatic media strategies, including Display, OLV, CTV, DOOH, Audio, and Native. Identify third-party data segments, manage audience lists, and curate publisher lists. Negotiate and implement direct and private marketplace (PMP) deals with media partners.Campaign Execution & Optimization: Oversee the entire campaign lifecycle: setup, trafficking, QA, and launch within DSPs like DV360, Amazon DSP, and The Trade Desk. Ensure daily monitoring of campaign metrics such as pacing, ad verification, brand safety, and viewability for flawless execution. Continuously optimize campaigns through bid adjustments, targeting refinement, and A/B testing.Data, Reporting & Insights: Analyze attribution models to demonstrate the impact of programmatic tactics across the funnel. Use data-driven insights to optimize campaigns and report on key metrics, trends, and actionable recommendations. Utilize tools such as Google Analytics, Looker Studio, and Marketing Cloud Intelligence to measure and report campaign success.
About the job
Join us at Adswerve Inc., an award-winning data, media, and technology consultancy, recognized as a top partner of Google and Adobe. We empower brands and agencies to transcend traditional metrics like clicks and conversions, unveiling new avenues for growth. Our dedicated team thrives on tackling complex challenges to maximize ROI for over 800 clients. If you are ready to take on this exciting challenge, we invite you to move fearlessly forward with us.
As a Strategic Campaign Manager, Programmatic, you will lead the execution, management, and optimization of programmatic media strategies across diverse channels. This role blends tactical execution with strategic insight to achieve measurable business results and enhance client ROI.
About Adswerve Inc.
Adswerve Inc. is a distinguished consultancy specializing in data, media, and technology solutions. As a premium partner to both Google and Adobe, we are committed to driving growth for our clients by offering innovative strategies that go beyond conventional marketing metrics. Our team is passionate about delivering exceptional results, ensuring that our clients achieve the highest return on their digital marketing investments.
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ResponsibilitiesStrategy & Planning: Develop and manage multi-channel programmatic media strategies, including Display, OLV, CTV, DOOH, Audio, and Native. Identify third-party data segments, manage audience lists, and curate publisher lists. Negotiate and implement direct and private marketplace (PMP) deals with media partners.Campaign Execution & Optimization: Oversee the entire campaign lifecycle: setup, trafficking, QA, and launch within DSPs like DV360, Amazon DSP, and The Trade Desk. Ensure daily monitoring of campaign metrics such as pacing, ad verification, brand safety, and viewability for flawless execution. Continuously optimize campaigns through bid adjustments, targeting refinement, and A/B testing.Data, Reporting & Insights: Analyze attribution models to demonstrate the impact of programmatic tactics across the funnel. Use data-driven insights to optimize campaigns and report on key metrics, trends, and actionable recommendations. Utilize tools such as Google Analytics, Looker Studio, and Marketing Cloud Intelligence to measure and report campaign success.
About the job
Join us at Adswerve Inc., an award-winning data, media, and technology consultancy, recognized as a top partner of Google and Adobe. We empower brands and agencies to transcend traditional metrics like clicks and conversions, unveiling new avenues for growth. Our dedicated team thrives on tackling complex challenges to maximize ROI for over 800 clients. If you are ready to take on this exciting challenge, we invite you to move fearlessly forward with us.
As a Strategic Campaign Manager, Programmatic, you will lead the execution, management, and optimization of programmatic media strategies across diverse channels. This role blends tactical execution with strategic insight to achieve measurable business results and enhance client ROI.
About Adswerve Inc.
Adswerve Inc. is a distinguished consultancy specializing in data, media, and technology solutions. As a premium partner to both Google and Adobe, we are committed to driving growth for our clients by offering innovative strategies that go beyond conventional marketing metrics. Our team is passionate about delivering exceptional results, ensuring that our clients achieve the highest return on their digital marketing investments.