About the job
- Serve as the technical expert in implementing tagging solutions across both web and mobile platforms.
- Guarantee data quality and accuracy within analytics platforms and reports.
- Develop custom tracking codes for advanced Google Analytics implementations using Google Tag Manager and other Tag Management Systems.
- Conduct quality assurance testing on existing implementations, continually improving and optimizing data flows.
- Ensure compliance of all tagging and tracking activities with GDPR and other relevant data protection regulations by collaborating closely with legal, privacy, and technology teams.
- Create and maintain comprehensive documentation of tagging infrastructure and environment.
- Collaborate with business partners to define requirements and support accurate tracking and reporting of marketing campaigns, initiatives, and user experiences across digital channels.
- Work alongside developers to fulfill requirements involving custom variables and Data Layer, providing developer guides and performing testing to secure successful implementation and approval.
- Oversee the configuration of tagging and analytics platforms, ensuring integrations with other tools provide a premier setup.

