Qualifications
The ideal candidate will possess a robust background in program management within marketing technology, with a minimum of 5 years of experience in roles that involve analytics, data-driven marketing, or program management. A Bachelor’s degree in a relevant field is required, while a Master’s degree or equivalent experience is preferred. You should have a proven track record of managing cross-functional projects, with excellent communication skills to bridge the gap between technical and non-technical teams. Familiarity with marketing measurement frameworks, data infrastructure, and vendor management is crucial. Strong analytical skills and a strategic mindset are essential for success in this role.
About the job
Join Anthropic as a Technical Program Manager specializing in Marketing Technology, where you will spearhead initiatives in Marketing Mix Modeling (MMM), incrementality testing, and brand measurement. In this pivotal role, you will coordinate among various teams, including Data Science, Growth Marketing, Brand Marketing, and external vendors to establish top-notch marketing measurement capabilities. You will oversee the execution of MMM proof-of-concepts, design brand lift studies, and create frameworks for ongoing experimentation that empower data-driven marketing decisions at scale. Your ability to navigate technical complexities and align diverse stakeholders will be essential in driving our marketing effectiveness and growth strategy.
About Anthropic
Anthropic is at the forefront of AI innovation, dedicated to creating dependable, interpretable, and steerable AI systems that prioritize safety and benefit for users and society. Our rapidly expanding team consists of passionate researchers, engineers, policy experts, and business leaders collaborating to develop AI solutions that enhance human capabilities and foster societal good. Join us in our mission to shape the future of technology responsibly.
