About the job
Join Klick as the Vice President of Search & Generative Engine Optimization, where you will spearhead our organic search initiatives and Generative Engine Optimization (GEO) capabilities tailored for the healthcare and pharmaceutical sectors. This pivotal role integrates SEO, content strategy, technical direction, and AI-driven insights to ensure our clients’ brands achieve compliance and visibility across search and generative platforms. As a leader, you will establish frameworks, tools, and workflows that enhance performance and governance in a dynamic search environment.
Key Responsibilities:
- Drive the creation and implementation of organic search and GEO strategies specifically for healthcare and pharmaceutical clients.
- Lead and mentor a diverse team of professionals in SEO, technical specialties, content creation, analytics, and GEO.
- Develop frameworks to optimize websites and content for generative engines and structured data scenarios.
- Collaborate closely with medical, regulatory, content, and creative teams to ensure the discoverability and compliance of content.
- Formulate measurement frameworks to evaluate visibility, engagement, and GEO-specific performance metrics.

