About the job
Twist Bioscience is on the lookout for a strategic and innovative leader to spearhead our global marketing organization, shape our brand narrative, and foster sustainable growth across all business units. The Vice President/Senior Director of Global Marketing will report directly to the SVP of Product and Marketing, taking charge of establishing the global marketing vision, strategy, and its execution across various markets and regions. This pivotal role involves converting business objectives into impactful marketing strategies, managing brand and product positioning, orchestrating integrated global campaigns, driving growth marketing initiatives, leveraging digital channels, and enhancing executive-level customer engagement.
Key Responsibilities:
- Lead Twist's global marketing efforts, encompassing global marketing programs, regional marketing, events, digital marketing, customer advocacy, creative design, and marketing operations.
- Define and take ownership of the overall global marketing strategy, aligning it with corporate objectives, product roadmap, and long-term market opportunities.
- Act as the executive leader for the global marketing function, nurturing and mentoring a top-tier team of marketing professionals while promoting a culture of innovation, accountability, and data-driven excellence.
- Translate market and customer needs into a cohesive program strategy, collaborating with executive leaders and diverse teams worldwide to solidify our strategic direction.
- Oversee the creation of high-quality thought-leadership content (including publications, blogs, white papers, and case studies), establishing Twist as a recognized authority in NGS applications, DNA Synthesis, and Protein Solutions.
- Formulate a comprehensive global event strategy, ensuring alignment with regional sales goals across AMER, EMEA, and APAC.
- Manage a multi-million dollar global marketing budget, ensuring strategic resource allocation and maximizing return on investment (ROI) across all channels.
- Direct the development and assessment of all global, integrated marketing programs and campaigns to achieve measurable customer acquisition and revenue growth across sales channels, including eCommerce.
- Work closely with Sales and other executive teams to develop integrated Go-to-Market (GTM) strategies and optimize lead generation and conversion globally.
- Establish and communicate executive-level Key Performance Indicators (KPIs) and metrics to the senior leadership team and Board of Directors, showcasing marketing’s impact on company growth.
- Define the global product marketing strategy and execution plan to enhance market penetration and customer engagement.

