About the job
Teamwork Makes the Stream Work.
Roku is Transforming Television Viewing
As the leading TV streaming platform across the U.S., Canada, and Mexico, Roku is on a mission to connect every television globally. We are pioneers in the streaming industry, enabling viewers to access their favorite content while empowering content creators to cultivate and monetize their audiences. Our innovative advertising solutions provide marketers with unique opportunities to engage consumers effectively.
From day one at Roku, your contributions will be significant and appreciated. As a fast-expanding public company, we encourage proactive involvement, offering you the chance to enhance the viewing experience for millions worldwide while developing skills across various disciplines.
About the Team
The Web Marketing team is responsible for the strategy and execution of Roku.com across all devices and subscriptions. This includes content governance, user experience (UX), search engine optimization (SEO), experimentation, and performance analysis to achieve business objectives and increase conversion rates. The team collaborates with Product, Engineering, Performance Media, and Country Marketing to ensure a cohesive and high-quality user experience globally.
About the Role
We are seeking a Web Marketing Manager to spearhead the strategy, roadmap, and execution of Roku.com’s global marketing initiatives. This role includes oversight of homepage programming, content governance, SEO strategy, and the web experimentation roadmap. You will lead a team that manages homepage programming, promotional campaigns, partner offers, and e-commerce accuracy, ensuring data-driven, high-quality, and brand-aligned experiences across diverse markets.
For California Only – The estimated salary range for this position is between $141,000 - $165,000 annually, influenced by unique candidate factors such as skills, certifications, and geographical location. This role offers a comprehensive benefits package, including health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
What You'll Be Doing
- Oversee all aspects of Roku.com marketing strategies, including SEO and content governance.

