Qualifications
Key ResponsibilitiesMarketing & Adoption Strategy (Primary)Develop and execute comprehensive marketing and adoption strategies that strengthen trust among farmers, create a robust farmer pipeline, and meet seasonal adoption targets.Design and implement effective community engagement systems that enhance farmer turnout, understanding, and informed decision-making.Guide the development of impactful messaging and marketing materials to ensure consistent, farmer-centered communication.Conduct field visits to oversee execution quality, identify gaps, and coordinate corrective actions as necessary.Utilize farmer insights and field feedback to continuously improve marketing strategies and communication approaches.Adoption Data Analysis & Performance ImprovementAnalyze weekly adoption data to identify bottlenecks and opportunities for improvement.Provide data-driven recommendations for enhancing marketing and enrollment strategies.Create actionable adoption post-mortems and suggest improvements based on field realities and learnings.Field Team Coaching & Performance SupportCollaborate with relevant teams to provide ongoing coaching and support to field staff to enhance their performance and effectiveness.
About the job
Join One Acre Fund as a Marketing & Adoption Specialist in Zambia
At One Acre Fund, we are dedicated to empowering smallholder farmers across Africa. Since our inception in 2006, we have positively impacted the lives of over 5.5 million farmers by providing essential resources such as high-quality farm supplies, tree seedlings, accessible credit, and modern agronomic training. Our innovative approach has allowed farmers to increase their income and assets by over 35% while enhancing their resilience. With a diverse team of over 9,000 dedicated staff, we are committed to making a difference in the agricultural sector. Discover why you should join us by visiting our Why Work Here blog post.
Role Overview
As our Zambia Marketing & Adoption Specialist, you will play a crucial role in driving program adoption by implementing high-quality marketing strategies, enhancing the capabilities of our field teams, and fostering community engagement. You will monitor adoption performance, address field-level challenges, and provide coaching to Field Directors and Field Officers to ensure the successful execution of adoption targets.
About One Acre Fund
One Acre Fund is committed to transforming the agricultural landscape in Africa by providing innovative solutions to smallholder farmers. Our proven model has not only increased farmers' incomes but also fortified their resilience against challenges. We believe that through our dedicated team and comprehensive support services, we can continue to uplift communities across the continent.