Qualifications
We are looking for a results-oriented professional with a strong background in digital marketing, analytics, and user experience design. A proven track record in Conversion Rate Optimization is essential. You should possess excellent analytical skills and be proficient in utilizing A/B testing tools and analytics platforms. Strong communication skills are necessary for effective collaboration across teams.
About the job
At MYOB, we are a premier business management solution dedicated to empowering businesses across Australia and New Zealand to initiate, sustain, and flourish. Our mission is simple yet profound: when businesses operate seamlessly, it benefits everyone involved—owners, employees, customers, suppliers, and their families.
By joining MYOB, you will not only contribute to this meaningful impact but will also have the opportunity to utilize your skills to foster business growth, influence the future of work, and evolve alongside the communities we serve. While we focus on software, our true commitment is to people, making MYOB a cornerstone for every business.
About the Role
As the Website CRO Lead, you will spearhead the development and execution of the Conversion Rate Optimization (CRO) strategy for the MYOB website. You will play a crucial role in identifying, assessing, and prioritizing conversion opportunities across our key website journeys. This position requires collaboration with various teams including Website Product, Development, Content, Product Marketing, and Data to implement, test, and analyze optimizations based on data-driven insights.