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Lead - Ecommerce Strategy, CPG

WPP MediaGurgaon, India
On-site Full-time

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Experience Level

Manager

Qualifications

To excel in this role, candidates should possess a robust understanding of ecommerce dynamics, exceptional analytical skills, and experience in developing strategic frameworks that drive growth. Proven leadership in managing cross-functional teams and fostering client relationships is essential.

About the job

About WPP Media

WPP is at the forefront of creative transformation, harnessing the power of creativity to forge better futures for our people, planet, clients, and communities. Discover more at wpp.com.

WPP Media represents WPP’s global media collective. In a landscape saturated with media, we unite the finest platforms, talent, and partnerships to unlock limitless growth opportunities. To learn more, visit wppmedia.com.

At WPP Media, we cherish our culture and people, which empower us to deliver outstanding experiences for our clients and each other. In this pivotal role, it is essential to embody WPP and WPP Media’s core values:

  • Be Extraordinary by leading collaboratively to inspire transformational creativity.
  • Create an Open environment by balancing people and client experiences through trust.
  • Lead Optimistically by championing growth and development to mobilize the enterprise.

Role Overview

The Lead Ecommerce Strategy will spearhead strategic commerce initiatives for WPP Media’s Commerce clients, defining how brands can thrive across ecommerce marketplaces, quick commerce, retail media, niche platforms, and emerging commerce ecosystems. This role involves distilling complex platform, consumer, and commercial dynamics into clear strategic frameworks, growth roadmaps, and insightful whitepapers.

Situated at the nexus of commerce strategy, retail media, data & technology, and strategic consulting, this position collaborates closely with senior client stakeholders, platform partners, and cross-agency leadership. The individual will be instrumental in driving category leadership, commerce media strategy, profitability, and scalable commerce transformation for clients.

Key Responsibilities

  • New Business/Pitches: Lead and convert pitch ratios for FMCG clients.
  • Existing Clients: Direct commerce strategy development, including annual growth roadmaps, category expansion strategies, and FMCG playbooks.
  • Platforms: Develop platform-specific playbooks across marketplaces, quick commerce, and other formats.
  • Off Platform: Create synergies between online and offline platforms.
  • Strategic Recommendations: Transform consumer behavior, platform mechanics, and retail media signals into actionable strategies that enhance market share, profitability, and brand equity.
  • Commerce POVs: Develop and maintain points of view on commerce trends and strategies.

About WPP Media

WPP Media is a leading global media collective under WPP, dedicated to unlocking growth through strategic media solutions and creative transformation.

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