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Manager - Programming Strategy & Insights (Qualitative)

jiostarMumbai
On-site Full-time

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Experience Level

Manager

Qualifications

Qualifications:• Proven experience in qualitative research and insights analysis.• Strong understanding of consumer behavior and market trends.• Excellent communication skills, both verbal and written.• Ability to work collaboratively in a team environment.• Proficiency in relevant research methodologies and tools.

About the job

The Manager - Programming Strategy & Insights (Qualitative) at jiostar will focus on analyzing consumer sentiment and feedback for Star Bharat. This role covers both long story arcs and individual show tracks, using qualitative research to inform programming decisions. Based in Mumbai, the position plays a key part in shaping content strategy through insights gathered from audience reactions.

Team context

The Programming Strategy & Insights team leads primary and secondary consumer research projects. Their work includes studying audience behavior, tracking societal trends, and evaluating how channels and shows perform. The team also contributes to marketing and communication research, supporting a range of business needs.

About jiostar

At jiostar, we are dedicated to delivering engaging and insightful programming that resonates with our audience. We value innovation and strive to stay ahead of market trends, ensuring our content meets the evolving needs of our viewers.

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