About the job
Join WS Development as the Marketing Manager at Hilldale, where you'll team up with the General Manager to spearhead innovative marketing strategies that resonate with our brand identity. This role is a unique opportunity to express your creativity and passion while collaborating with top-tier retailers.
The Role:
You will craft and execute an annual marketing plan designed to optimize our budget, enhance traffic to the property, and elevate the tenant experience. Your responsibilities will include:
- Analyzing sales and traffic trends to inform strategic decisions.
- Planning and executing multiple engaging events monthly from inception to completion.
- Managing public relations efforts, including creating compelling press releases and tracking media coverage.
- Overseeing our digital presence across our website and social media platforms, with a focus on Instagram and Facebook.
- Coordinating with retail partners to promote marketing activities and support on-site programming.
- Implementing paid media campaigns across digital, out-of-home, and print channels.
- Managing the production and distribution of promotional materials.
- Collaborating with the GM to identify revenue-generating opportunities, such as pop-ups and brand partnerships.
- Reviewing and understanding the marketing budget alongside financial reports.
- Participating in various management meetings as needed.
Key Attributes:
- Passionate about Retail & Events: Demonstrates enthusiasm for community outreach and event production.
- Self-Starter: Proactively seeks collaboration opportunities within the community.
- Collaborative Spirit: Builds strong relationships with cross-functional teams.
- Relationship Builder: Engages effectively with diverse stakeholders.
