About the job
Groupon is a vibrant marketplace that connects millions of customers with local businesses every day, offering a diverse range of experiences and services. We have partnered with over a million merchants globally, facilitating access to exceptional deals that empower local enterprises. In a landscape often dominated by e-commerce giants, we proudly differentiate ourselves by focusing on the success of local businesses through performance-based solutions.
We are on an ambitious journey to revolutionize our business model with an unwavering commitment to achieving tangible results. Despite our extensive global workforce, we foster a culture that stimulates innovation, rewards bold initiatives, and celebrates achievements. Here, the impact of your contributions can be immediate, thanks to our scale and the rapid pace of our transformation. We embody the best of both worlds – sufficiently large to offer resources and scale, yet nimble enough for individuals to enjoy significant autonomy and make a meaningful impact.
Role Overview
We are seeking a commercially astute professional who can design and expand merchant-funded promotional packages across various marketing channels. This role centers on transforming marketing visibility into structured, marketable products that generate additional revenue and measurable outcomes for our partners.
You will be responsible for defining packaging, pricing, and value propositions while coordinating execution across marketing, campaign, and commercial teams.
Responsibilities
Package Design and Monetization
- Develop standardized promotional packages that integrate multiple marketing channels, including both paid and managed options.
- Establish pricing frameworks, packaging tiers, and commercial positioning strategies.
- Identify underutilized marketing opportunities and convert them into scalable products.
Commercial Support
- Collaborate with sales teams to enhance the positioning and selling of promotional packages.
- Assist in prioritizing merchants and opportunities that present the highest revenue potential.
Execution and Coordination
- Work closely with marketing channel owners and campaign teams to ensure seamless execution.
- Ensure adherence to timelines, quality standards, and consistency in sponsored promotions.
Performance and Optimization
- Monitor revenue, return on investment, and engagement metrics.
- Prepare post-campaign reports to showcase value and support ongoing business.
- Continuously optimize promotional strategies based on performance data.
