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Marketing Operations Manager

AcuityMDBoston or Remote
Remote Full-time

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Experience Level

Experience

Qualifications

Bachelor's degree in Marketing, Business Administration, or a related field. Proven experience in marketing operations, preferably in a SaaS environment. Proficiency in marketing automation tools, particularly HubSpot, and CRM systems. Strong analytical skills with the ability to interpret data and drive actionable insights. Excellent communication and collaboration skills, with experience working cross-functionally in a team-oriented environment.

About the job

Marketing Operations Manager

AcuityMD is an innovative software and data platform dedicated to enhancing access to medical technologies. We empower MedTech companies to gain deep insights into product utilization, understand customer variations, and pinpoint opportunities for physicians to optimize patient care. With approximately 6,000 new medical devices approved by the FDA each year, our solution ensures that these advancements reach physicians effectively, improving patient outcomes through cutting-edge technology. Supported by industry leaders such as Benchmark, Redpoint, ICONIQ Growth, and Ajax Health, we are a rapidly growing SaaS company.

Team Mission

Our goal is to create a top-tier commercial organization by developing a consistent go-to-market strategy, recruiting elite Enterprise SaaS professionals in sales, marketing, and customer success, and engaging thoughtfully with VPs, General Managers, and key decision-makers across the Medical Device sector.

This Role

As a Marketing Operations Manager reporting to the Director of Revenue Operations, you will infuse analytical thinking, curiosity, and strategic insight into our newly established team. Your role will be pivotal in driving Commercial Excellence at AcuityMD, establishing best practices across revenue strategy, analytics, sales processes, and technology management that will yield immediate and long-term results as we scale.

Responsibilities

  • Marketing Automation & CRM: Optimize HubSpot to identify, score, track, and attribute leads throughout our marketing funnel, ensuring precise data capture and reporting across campaigns.
  • Marketing Resource Allocation: Evaluate the effectiveness of various marketing channels to assess Marketing ROI and guide future resource distribution.
  • Tech Stack Optimization: Oversee the management of our marketing technology stack (including HubSpot, UserGems, ZoomInfo, LinkedIn Sales Navigator, etc.), ensuring effective integration and utilization to support SDRs and marketing initiatives.
  • Campaign Execution: Collaborate with Marketing, paid media partners, and analytics to manage comprehensive campaigns, ensuring timely execution aligned with marketing goals.
  • Commercial Operations Support: Partner closely with Revenue Operations and marketing to streamline lead handoff processes, enhance visibility into lead progression, and provide actionable insights and reports to sales teams.
  • Process Optimization: Assist the RevOps and Growth Manager in documenting and analyzing processes to enhance efficiency and performance.

About AcuityMD

AcuityMD is at the forefront of the MedTech landscape, enabling companies to harness software and data for improved patient care. Our platform accelerates the delivery of medical technologies, providing critical insights that facilitate better healthcare outcomes. With substantial backing from prominent investors, we are positioned for significant growth within the SaaS industry.

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