Marketing Technology Manager

NETGEAR, Inc.Cork, Ireland

Hybrid Full-time

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Experience Level

Manager

Qualifications

Qualifications:Proven experience in managing marketing technology platforms, particularly HubSpot. Strong understanding of marketing automation, lead management, and data analytics. Excellent problem-solving skills with a focus on data-driven decision-making. Experience in integrating CRM systems such as Salesforce with marketing tools. Familiarity with AI applications in marketing is a plus. Strong communication and collaboration skills across cross-functional teams. A degree in Marketing, Business, or related field is preferred.

About the job

NETGEAR, Inc. is looking for a Marketing Technology Manager based in Cork, Ireland, working on a hybrid model with three days per week on site at the European headquarters.

Role overview

This position focuses on managing and optimizing NETGEAR's marketing technology ecosystem, with a particular emphasis on HubSpot and the broader Martech stack. The Marketing Technology Manager plays a central role in supporting scalable demand generation, streamlining lead management, and enabling data-driven decisions across global teams. Collaboration with Marketing, Sales, and Digital teams is a key aspect, ensuring system integration, reliable data, and measurable results.

The role also includes driving the adoption of AI technologies to improve marketing operations, enhance targeting, and increase campaign effectiveness.

Key responsibilities

Marketing Technology & Automation
- Own and optimize the marketing automation platform (HubSpot) and the wider Martech stack.
- Design and manage campaigns, workflows, customer segmentation, and lead lifecycle processes.
- Maintain lead scoring models aligned with ideal customer profiles and sales readiness.
- Ensure automation programs perform reliably through quality assurance and ongoing optimization.
Martech, Integrations & AI
- Manage integrations across marketing automation, CRM (Salesforce), web platforms, and third-party tools.
- Oversee data flows, field mapping, and synchronization logic to maintain data consistency.
- Monitor and resolve integration or data issues as they arise.
- Evaluate and implement AI tools to improve automation, segmentation, and campaign outcomes.
Marketing Analytics & Insights
- Develop and maintain dashboards to track campaign performance, conversion funnels, pipeline status, and ROI.
- Conduct in-depth analyses, including funnel diagnostics, attribution studies, and trend assessments.

About NETGEAR, Inc.

NETGEAR, Inc. is a leading global networking company that delivers innovative products to consumers, businesses, and service providers. With a commitment to quality and excellence, we strive to enhance connectivity and technology experiences for our users.

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