SKELAR is a venture builder dedicated to creating international product-oriented IT companies, following the principles of the venture investment world. Together with co-founders, we assemble strong teams to launch product-based IT businesses and succeed in global markets. RiseGuide is an EdTech product designed for self-improvement, built on examples and principles from outstanding role models. Our users overcome harmful habits by following advice from Andrew Huberman and Simon Sinek, enhance their social media skills using playbooks from Alex Hormozi and MrBeast, and cultivate their charisma inspired by principles from Robert Downey Jr. and Steve Jobs. We aim to redefine the self-improvement industry and provide users with on-demand access to expert experiences.Key Facts about RiseGuide:— Achieved unit economics within 6 weeks and have been scaling actively since;— Over 500,000 paying users, with ratings of 4.6/5 on the App Store and 4.4/5 on TrustPilot;— Ranked top 2 in revenue among SKELAR launches in recent years;— A team of over 70 individuals from BetterMe, Welltech, Jooble, and leading management programs worldwide.We are currently seeking a SMM Manager to expand RiseGuide in global markets and build a trend-setting brand. Challenges Awaiting You:1. Development and launch of social media channels (YouTube, Instagram) as strategic media assets for the brand:— Creation of viral content that converts viewers into users and attracts stars for collaborations;— Testing hypotheses, formats, and segments: from educational shows to interviews with celebrities;— Building a rapid production process: from idea and script to final editing, with a focus on systematic and predictable results.2. Brand expansion through stars and experts:— Organizing collaborations with top experts and influencers to create joint content;— Promoting courses featuring stars signed on the platform, transforming our social media into a powerful media asset;— Creating informational triggers around the brand that become viral in the self-improvement niche.3. Ownership and development of the social media team:— Hiring and managing a team (scriptwriters, motion designers, etc.);— Responsibility for achieving business metrics (reach, subscribers, conversions) and effective resource utilization.What We Value:— Proven experience in building and scaling SMM for mobile applications or media projects from the ground up;— Understanding of social media algorithms (YouTube, Instagram, TikTok, Facebook);— Ability to identify growth points, comprehend platform algorithms, and implement ROI-positive content initiatives;— Deep understanding of the video content creation cycle (YouTube, Reels), knowledge of retention metrics, CTR, and virality mechanics;— Entrepreneurial mindset and a passion for innovation.
Mar 4, 2026
