About the job
2K's Cat Daddy studio in Kirkland, Washington, has been building memorable games for over 25 years. As part of Take-Two Interactive, the team values creativity, collaboration, and dedication. The studio is focused on developing mobile games across a range of genres.
Role Overview
The Mobile User Acquisition Manager joins the Mobile Marketing Team to help grow and engage audiences for current and future mobile titles. This role reports to the Senior Manager of Mobile User Acquisition and works closely with teams across the studio. The position calls for a strong grasp of audience insights, creative campaign strategies, and optimization methods. Clear communication with cross-functional partners is essential.
What You Will Do
- Design and execute user acquisition and retargeting strategies for mobile games.
- Manage and refine campaigns on platforms such as social networks, search engines, and demand-side platforms.
- Monitor trends in mobile advertising, test new channels, and introduce updated optimization techniques.
- Lead creative testing from initial concepts through execution, shaping performance marketing and building A/B testing processes.
- Assess creative assets to understand their impact on user acquisition results.
- Analyze campaign data to spot opportunities and turn findings into practical improvements.
- Develop strategies for creative content tailored to each advertising channel.
- Adopt new technologies to improve automation and workflow efficiency.
- Maintain relationships with advertising partners and participate in alpha or beta test programs when possible.
Location
This position is based in Kirkland, Washington, United States.
