Vice President of Revenue Strategy
PlayOn Sports
Full-time|On-site|Alpharetta, GA PlayOn Sports is seeking a commercially astute and process-driven Vice President of Revenue Strategy to spearhead the development and execution of monetization strategies for the National Ad Sales division. Focusing on MaxPreps and the wider PlayOn portfolio, this leader will establish the necessary systems, workflows, pricing structures, and packaging strategies to ensure scalable advertising revenue growth. Reporting directly to the Senior Vice President of National Ad Sales, the ideal candidate will possess a blend of strong commercial insight and operational discipline, along with a proven history of instilling structure, speed, and accountability within cross-functional teams.Your Key DeliverablesMonetization Infrastructure: Design and implement the foundational systems, tools, and processes essential for a high-performing national ad sales organization, encompassing pricing, packaging, planning, approvals, execution, and measurement.Cross-Functional Leadership: Foster robust operating rhythms and delineate clear responsibilities across Sales, Client Strategy, Ad Operations, Research, Product, and Marketing to enhance speed, quality, and accountability.Pricing, Inventory, & Planning Rigor: Create scalable frameworks for inventory forecasting, pricing strategies, rate card governance, and media planning that harmonize market demand, delivery capabilities, and business objectives.Ad Product Operationalization: Transform existing and emerging ad products across MaxPreps, GoFan, and NFHS Network into marketable, executable offerings with distinct positioning, specifications, workflows, and ownership.Team Building & Talent Development: Recruit, build, and mentor a high-performing team responsible for planning, packaging, proposal support, and strategic partnerships. In This Role, You Will:Oversee the strategic and operational framework that underpins monetization across MaxPreps and the broader PlayOn portfolio.Develop and enhance ad product packaging, rate cards, planning frameworks, and go-to-market documentation that bolster seller clarity and market credibility.Establish repeatable processes for proposal development, pricing approvals, inventory allocation, and post-sale transitions.Collaborate with Sales leadership to pinpoint revenue opportunities, unlock new packaging potential, and expedite market readiness.Engage cross-functionally with Ad Operations, Client Strategy, Product, Research, and Marketing to ensure products are actionable, measurable, and well-positioned.Introduce structure and discipline in evaluating custom opportunities, sponsorships, unconventional programs, and margin trade-offs.Convert audience insights, content strategy, and advertiser demand into compelling and commercially viable programs.
Apr 10, 2026