About the job
Join Demandbase as a Partner Development Associate!
At Demandbase, we are pioneering the future of account-based go-to-market strategies through our unique pipeline AI platform. Our innovative solution enables B2B companies to optimize growth by providing a comprehensive view of data, insights, and actions. Trusted by thousands of businesses, we help them enhance revenue while minimizing inefficiencies and consolidating their tech stacks into a single powerful platform.
We pride ourselves on fostering a culture that is as committed to personal and professional growth as it is to technological advancement. Recognized as one of the Best Places to Work in the San Francisco Bay Area by Fortune and one of the 60 Best Companies to Sell For by Selling Power, Demandbase boasts a vibrant work environment across our offices in San Francisco, New York, Austin, Seattle, India, and the UK.
About the Role
As a Partner Development Associate, you will play a crucial role in expanding Demandbase's Technology Partner ecosystem and Marketplace. Reporting directly to the Partnerships team, you will be responsible for sourcing, recruiting, and launching new ISV partners that enhance the Demandbase platform and deliver added customer value.
Your role will involve managing a specific segment of the go-to-market technology ecosystem, guiding partners from initial discussions to successful Marketplace launches. This position is pivotal, sitting at the crossroads of platform strategy, product extensibility, and market execution, and will have a direct impact on how Demandbase scales through strategic technology partnerships.
Key Responsibilities
- Develop and implement a partner sourcing strategy that aligns with Demandbase's strategic priorities and product roadmap.
- Identify, research, and prioritize potential ISV partners across various segments, including marketing, sales, RevOps, data, analytics, and AI platforms.
- Map adjacent and competitive ecosystems to uncover opportunities for impactful integrations.
- Engage proactively with potential partners through outreach efforts, events, referrals, and relationship-building initiatives within the ecosystem.
- Assess incoming ISV and Services Partner applications to evaluate ecosystem compatibility and initiate discovery.
Partner Discovery, Engagement, & Recruitment
- Lead effective pitches and recruitment strategies to onboard new partners, ensuring alignment with Demandbase's goals.

