About the job
Join the Sfakianakis Group, a premier leader in the automotive industry, as our next Performance & Growth Lead Expert. In this pivotal role, you will significantly enhance our market presence and drive our continuous growth trajectory.
The ideal candidate will possess a robust background in crafting and implementing effective digital marketing strategies that yield measurable business outcomes.
Key Responsibilities:
- Formulate comprehensive performance strategies encompassing paid media, lead generation, and SEO.
- Track and assess key performance indicators (KPIs), interpret data, and provide actionable insights to facilitate informed decision-making.
- Oversee budget distribution across various channels and business units.
- Lead and assess external partners including performance agencies, SEO specialists, and web developers.
- Evaluate performance data to identify opportunities for ongoing optimization and improvement.
- Prepare reports and communicate results to key stakeholders effectively.
- Collaborate with marketing teams across business units to ensure alignment with commercial goals.
- Enhance lead quality and streamline lead management processes.
- Engage in the design and optimization of websites and digital platforms, focusing on conversion rates.
- Define user experience (UX), sales funnels, and lead generation needs for both new and existing digital assets.
- Monitor website performance and suggest data-driven enhancements.
Requirements:
- Bachelor's degree in Marketing, Business Administration, or a related discipline (Master's degree preferred).
- Over 5 years of experience in performance or digital marketing, ideally in a multi-brand or complex organizational context.
- Deep understanding of paid media channels (e.g., Google, Meta) and lead generation methodologies.
- Demonstrated experience in managing and advising external partners and agencies.
- Proficient in KPI tracking and reporting tools.
- Familiarity with AI tools and applications in marketing, with a proactive approach to utilizing them for performance enhancement.
Core Strengths:
- Exceptional interpersonal skills with the ability to collaborate across teams and influence at all organizational levels.
- Strong analytical abilities with experience utilizing data-driven insights to inform strategy.
- Innovative thinking and the capability to create unique marketing initiatives.
What We Offer:
Competitive salary and comprehensive benefits package.
A dynamic and contemporary work environment.
Ongoing training and professional development opportunities.
Opportunities for career advancement and growth.
Company-provided mobile phone and laptop.
Health and life insurance coverage.
