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Performance Marketing Executive - Paid Search

iwocaLondon
Hybrid Full-time

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Experience Level

Entry Level

Qualifications

Previous experience with Google Ads is essential, along with a passion for digital marketing and a desire to learn and grow in a fast-paced environment. Strong analytical skills, attention to detail, and the ability to work collaboratively with cross-functional teams are also required.

About the job

Performance Marketing Executive - Paid Search

Location: Hybrid in London

At iwoca, we understand that small businesses face unique challenges. Opportunities can arise quickly and cash flow can fluctuate unexpectedly. That's why we are committed to providing flexible and responsive financial solutions that empower SMEs to thrive.

Our innovative technology and data-driven approach, combined with exceptional customer support, enables business owners to take decisive action with confidence. To date, we have supported over 100,000 businesses with more than £4 billion in funding, and we aim to reach one million SMEs, making a significant impact on the communities and economies we serve.

The Team

The Performance Marketing team operates within the Direct Acquisition team, collaborating with sales and brand efforts. We focus on driving top-of-funnel growth for our core lending services across various online and offline channels, including Mail, Search, and Social.

The Role

We are seeking a motivated Junior Performance Marketing Executive with experience in Google Ads to assist in managing, optimizing, and scaling our Paid Search initiatives. You will be involved in the daily operations of our Google campaigns, lead our Bing growth strategy, and explore new search opportunities, including ChatGPT Ads and additional Google properties like Display and Video.

This role encompasses three main areas:

  • Campaign Setup, Management & Hygiene: Develop a strategy for sustainable growth through Bing Paid Search and support proposals for new channel testing including ChatGPT Ads, YouTube, and Google Demand Generation.
  • Launch, optimize, and expand campaigns across Google Search, Performance Max, YouTube, and Demand Gen.
  • Maintain excellent account hygiene by excluding irrelevant search terms and placements, addressing low ad relevance/quality score keywords, identifying opportunities for account consolidation, and enhancing ad extensions.

About iwoca

iwoca is a leading provider of flexible financing solutions tailored specifically for small businesses. Our mission is to empower entrepreneurs by providing them with the financial resources they need to succeed and grow. With a focus on innovation and customer satisfaction, we are transforming the landscape of small business finance.

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