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Product Analyst (All Genders) at HelloFresh | Amsterdam

HelloFreshAmsterdam, North Holland, Netherlands
On-site Full-time

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Experience Level

Entry Level

Qualifications

Qualifications: Strong analytical skills with experience in data analysis and interpretation. Ability to communicate complex data insights clearly and effectively. Experience with A/B testing, cohort analysis, and other analytical methodologies. Familiarity with data visualization tools and techniques. Proficiency in SQL and spreadsheet tools (e.g., Google Sheets). Passion for understanding customer behavior and product development. Ability to work in a fast-paced, startup-like environment.

About the job

The Role: What's in the Box

Factor Europe is experiencing rapid growth, and we are in search of a dynamic Product Analyst to join our Product team as the first dedicated data hire.

In this position, you will delve into critical inquiries regarding our journey to achieving Product-Market Fit: focusing on the challenges our customers encounter, understanding what product choices influence their behavior, and analyzing our successes (or failures) with distinct segments. Acting as the technical liaison for a compact, agile Product team (comprising Culinary R&D, Nutrition, Menu Planning, and Strategy), you will assist in defining our product roadmap while enhancing the overall customer experience.

This is a unique opportunity for an analyst eager to build and innovate. The Factor Europe team operates with the agility and urgency of a startup, backed by the resources and infrastructure of the HelloFresh Group. If this resonates with you, we would love to connect!

What You’ll Do: The Recipe

1. In-Depth Research & Insights

  • Conduct extensive analyses (e.g., cohort analysis, A/B tests) to assess the impact of our product decisions, identifying which recipe/menu changes drive customer retention.
  • Address complex, open-ended research questions, validating our hypotheses regarding customer needs and behaviors, while transforming messy (and often imperfect) data into clear, actionable narratives.
  • Combine quantitative data with qualitative feedback (customer reviews, sensory testing, and surveys) to create a comprehensive view of the customer.
  • Identify opportunities to enhance our customer offerings through independent research and analysis.

2. Infrastructure & Tool Development

  • Create and maintain queries, dashboards, and automated Google Sheet tools that enable the Product team to derive insights independently.
  • Assist in establishing and monitoring relevant metrics that elucidate the causal relationship between our weekly activities, customer engagement, and business performance.
  • Automate repetitive data tasks, allowing the team to allocate more time towards improving our product offerings.

3. Champion Data Culture

  • Foster a culture of data-driven decision-making by promoting data literacy, quality, and best practices within the team.
  • Enhance and automate our weekly business performance review process, ensuring data is relayed effectively.

About HelloFresh

HelloFresh is a leading global meal kit company that is committed to delivering fresh, quality ingredients and easy-to-follow recipes straight to our customers' doors. Our mission is to inspire home cooking and provide a solution for busy lifestyles. With a strong presence across various countries, we focus on sustainability and quality in everything we do.

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