About the job
About Us:
WPP is a creative transformation company. We believe in the power of creativity to build a better world for people, the planet, our clients, and communities.
WPP Media is a global media company within WPP, a center of excellence that brings together top talent, innovative platforms, and strategic partnerships. In a world where media is present in every aspect of our lives, we create limitless growth opportunities for our clients.
Learn more at wpp.com and wppmedia.com.
Role:
We are seeking an experienced Senior Digital Campaign Manager (Paid Media) to join our team and play a pivotal role in driving the success of our clients' campaigns. In this position, you will be responsible for designing, implementing, managing, and optimizing digital paid media campaigns, blending strategic vision with operational excellence, and actively contributing to the growth of our team and clients.
Main Responsibilities:
- Lead Campaign Design and Management: Take ownership of the conception, implementation, management, and ongoing optimization of digital paid media campaigns across various channels (including paid search, paid social, direct buying, e-retail media, affiliation, and exploring new formats). Manage the complete project lifecycle, from initial briefing and objective setting to execution, optimization, result analysis, and financial management, always aiming for the maximization of ROI and achievement of clients' business objectives.
- Strategic Contribution and Innovation: Actively collaborate with the Digital Manager on the strategic planning of digital channels, identifying trends, opportunities, and innovative approaches that impact...
