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Senior Associate - Data Analytics

MediabrandsPune, Maharashtra, India
On-site Full-time

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Experience Level

Experience

Qualifications

Qualifications and Requirements Strong analytical and problem-solving skills Proficiency in data analytics and visualization tools Experience in optimizing data flows and integrating new data sources Excellent communication skills for presenting insights effectively Ability to work collaboratively within a team-oriented environment

About the job

We invite a skilled professional to join our dynamic Analytics Team in Pune, India. The ideal candidate is a detail-oriented, analytical thinker with a robust academic foundation, entrepreneurial mindset, and a passion for data analytics. This role requires the ability to utilize analytics and visualization tools to convey insights that facilitate data-driven decision-making. The successful candidate should possess expertise in optimizing data flows and be familiar with integrating new data sources into our database and visualization platforms.

Our Analytics Team partners with clients globally to identify their most valuable prospects and customers, delivering tailored messages through a comprehensive data stack and advanced tools for custom audience creation, extension via look-alike models, and syndication to activation platforms. These capabilities play a pivotal role in our current business and hold significant growth potential. The team’s primary goal is to drive revenue growth by attracting new clients while nurturing and expanding existing client relationships.

We support this mission through high-quality project delivery and reporting, which includes campaign reporting, audience segmentation, look-alike modeling, audience activation, and closed-loop measurement of media outcomes such as reach, frequency, and sales impact.

This position is based in Pune but will provide support to teams worldwide.

About Mediabrands

Mediabrands is a global media and marketing services company that operates at the intersection of creativity, data, and technology. Our Analytics Team is pivotal in helping clients leverage data to make informed decisions that drive business success.

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