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Senior Data Scientist - Marketing Mix Modeling

NielsenIQMadrid
On-site Full-time

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Experience Level

Senior

Qualifications

Master's Degree in Data Science, Statistics, Mathematics, or a related field.5+ years of experience in data science or analytics, with a focus on marketing mix modeling. Proficiency in statistical software and programming languages such as Python or R. Strong analytical and problem-solving skills, with the ability to convey complex concepts to non-technical stakeholders. Experience with data visualization tools like Tableau or Power BI is a plus.

About the job

Join NielsenIQ as a Senior Data Scientist specializing in Marketing Mix Modeling (MMM). In this pivotal role, you will leverage advanced analytics and data science techniques to drive insights and optimize marketing strategies. Collaborate with cross-functional teams to enhance decision-making processes and deliver impactful results for our clients.

About NielsenIQ

NielsenIQ is a global leader in data analytics and insights, providing clients with the tools and knowledge to drive strategic business decisions. With a commitment to innovation and excellence, we empower organizations worldwide to understand consumer behavior and optimize their marketing efforts.

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