About the job
Blend360 is seeking a Senior Data Scientist with a focus on Media Mix Modeling (MMM) to join the team in Hyderabad. This position centers on using advanced data science methods to help shape marketing strategies and improve performance across multiple channels.
Role overview
The Senior Data Scientist will work closely with cross-functional teams, applying analytical skills to interpret complex datasets and deliver insights that guide client marketing decisions. The role involves building predictive models, conducting statistical analyses, and preparing reports that support business planning.
Key responsibilities
- Develop and refine media mix models to measure and optimize marketing effectiveness
- Analyze large datasets to extract actionable insights for clients
- Collaborate with other teams to ensure data-driven strategies are implemented
- Mentor junior data scientists and support their professional growth
- Contribute to the ongoing enhancement of analytical techniques and methodologies
Requirements
- Strong experience in data science, with a focus on media mix modeling
- Proven ability to work with complex datasets and translate findings into strategic recommendations
- Experience developing predictive models and performing statistical analysis
- Excellent collaboration and communication skills
- Ability to mentor and guide junior team members
