Senior Go-To-Market Enablement Manager

BackstoryUnited States

On-site Full-time

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Experience Level

Senior

Qualifications

To succeed in this role, candidates should possess the following: Proven experience in GTM enablement or related fields. Strong understanding of sales processes and methodologies. Exceptional communication and interpersonal skills. Ability to analyze data and drive actionable insights. Experience working collaboratively across departments. Proficiency in training and onboarding programs. Strong organizational and project management abilities.

About the job

Backstory, formerly known as People.ai, develops AI-driven solutions designed for sales teams. The company draws on more than a decade of experience training AI models on large volumes of sales interactions. This expertise enables Backstory to deliver real-time, accurate answers within existing AI workflows, helping sales teams make informed decisions quickly. Sales leaders at organizations like Red Hat, Five9, Palo Alto Networks, Iron Mountain, TransUnion, and Randstad rely on Backstory for insights that fit real business scenarios, supporting better deal management and revenue growth.

By connecting key signals to the right accounts and opportunities, Backstory gives teams a clear view of current activities and recommended next steps. Clients from sectors such as enterprise, cybersecurity, data analytics, and defense use Backstory to support significant pipeline and revenue goals. The company is recognized by Gartner, Forrester, Inc. 5000, Y Combinator Top Companies, and Forbes AI 50. Backstory is based in San Francisco and backed by ICONIQ Capital, Andreessen Horowitz, Lightspeed Venture Partners, Akkadian Ventures, and Mubadala Capital.

Role overview

The Senior Go-To-Market Enablement Manager will design and scale both onboarding and ongoing enablement programs for the go-to-market teams. This role ensures that every new hire develops strong product knowledge and go-to-market skills from the start, and continues to build expertise as Backstory’s products and the market evolve.

What you will do

Collaborate with Product, Marketing, Sales, and Customer Success to identify enablement needs
Develop and implement programs that address onboarding and continuous learning
Drive improvements in ramp-up time, productivity, and pipeline generation through targeted enablement initiatives

About Backstory

Backstory, formerly known as People.ai, is a pioneering platform that harnesses artificial intelligence to provide sales teams with the insights they need to succeed. With a rich history of working with some of the most respected names in various industries, Backstory is uniquely positioned to transform how sales teams operate and drive revenue.

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