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Senior Machine Learning Scientist - Advertising Incrementality

AppierTaipei, Taiwan
On-site Full-time

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Experience Level

Senior

Qualifications

Qualifications Master’s degree or PhD in Computer Science, Machine Learning, Statistics, Econometrics, or related field. Minimum of 3 years of relevant industry experience focusing on causal inference, incrementality, or marketing mix modeling in digital advertising. Strong programming skills in Python and SQL; familiarity with ML frameworks like PyTorch and TensorFlow. Excellent collaboration and ownership skills.

About the job

About Appier

Appier is an innovative software-as-a-service (SaaS) company leveraging artificial intelligence (AI) to facilitate informed business decision-making. Founded in 2012, Appier aims to democratize AI, transforming it into tangible returns on investment (ROI) by enhancing software intelligence. With 17 offices across the Asia-Pacific, Europe, and the United States, and its listing on the Tokyo Stock Exchange (Ticker number: 4180), Appier is at the forefront of AI advancements. For more details, visit www.appier.com.

The Impact You’ll Make at Appier

We are in search of a Senior Machine Learning Scientist to join our dynamic Advertising Cloud Optimization team, responsible for developing core machine learning algorithms that enhance campaign efficiency and maximize advertiser ROI. Our programmatic advertising platform operates on a vast scale, processing millions of queries per second (QPS) powered by our proprietary deep learning models for bidding, pricing, and personalized content delivery.

In this position, you will assess ads incrementality across various traffic types, creatives, and user segments, while optimizing campaign efficiency through advanced machine learning models and AI automation.

What You’ll Work On

  • Utilize scientific methodologies to enhance ads measurement.
  • Lead online experiments to continuously boost ad effectiveness.
  • Independently manage project initiatives.
  • Collaborate with product stakeholders, backend, and frontend teams to deliver measurement solutions for our clients.

What We’re Looking For

  • Master’s or PhD in Computer Science, Machine Learning, Statistics, Econometrics, or a related discipline.
  • 3+ years of industry experience in causal inference, incrementality, marketing mix modeling, or other measurement solutions within digital advertising, with a solid understanding of methodologies and their underlying assumptions.
  • Proficiency in Python and SQL, along with experience in modern ML frameworks (e.g., PyTorch, TensorFlow).
  • Demonstrated ownership and strong collaboration capabilities.

About Appier

Appier is a leading SaaS company that harnesses the power of artificial intelligence to empower businesses in their decision-making processes. With a commitment to making AI accessible and beneficial, Appier is transforming how organizations leverage technology for growth.

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