Senior Media Analyst (Programmatic, Intermediate/Advanced English)

WPP MediaSao Paulo, Brazil

On-site Full-time

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Experience Level

Mid to Senior

Qualifications

Key Responsibilities:Manage the setup and activation of digital campaigns across programmatic platforms;Define the optimal structure and strategy for campaigns on various media platforms;Organize, validate, and monitor campaigns to ensure objectives and KPIs are met;Develop junior analysts and interns, providing daily support in tool usage;Organize budget pacing and goals;Produce insights, optimizations, A/B testing, and continuous improvements for account growth.

About the job

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

At WPP Media, we believe in the power of our culture and our people. This belief drives us to deliver exceptional experiences for our clients and each other.

Discover EssenceMediacom: An innovative media agency that combines the best of data science, technology, and creativity to drive the growth of leading global brands. With a human-centered approach and a commitment to excellence, EssenceMediacom is redefining the future of media.

Job Description

We are looking for a Senior Media Analyst to join our team of digital media specialists, focusing on programmatic advertising. We seek a proactive individual with a strong sense of ownership. This role is crucial in managing programmatic media campaigns across leading industry platforms and involves close collaboration with leadership to tackle challenges and maintain direct client interfaces.

About WPP Media

WPP Media is the global media collective of WPP, uniting top platforms, people, and partners to create unlimited growth opportunities in a world where media is omnipresent. We strive to empower our clients with innovative solutions that leverage our extensive media expertise.

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