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Senior Media Manager

Flywheel DigitalBaltimore, Maryland, United States
On-site Full-time $110K/yr - $140K/yr

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Experience Level

Senior

Qualifications

The ideal candidate should have a robust understanding of retail advertising platforms, exceptional data analysis skills, and a solid history of successful media management. Proven experience in leading media strategies and a strategic mindset are essential for this role.

About the job

About Flywheel Digital

Flywheel Digital provides a comprehensive suite of digital commerce solutions designed to accelerate growth across major digital marketplaces for some of the world's leading brands. We empower our clients with near real-time performance metrics to enhance their sales, market share, and profitability. With teams strategically positioned across the Americas, Europe, and APAC, we offer a career that makes a tangible impact, along with endless opportunities for growth and the support necessary to excel in your role.
Opportunity
We are on the lookout for a seasoned and strategic Senior Media Manager to spearhead our media initiatives within the dynamic retail media landscape. As an integral part of our marketing team, you will be tasked with crafting and executing comprehensive media strategies, optimizing advertising campaigns, and ensuring they align with overarching business objectives. The ideal candidate will have in-depth knowledge of retail advertising platforms, strong data-oriented decision-making abilities, and a proven history of successful media management.

What You Will Do:

  • Lead client engagements and facilitate strategic discussions.
  • Assist clients in planning and developing budgets while collaborating with your team to execute campaigns based on mutually agreed KPIs.
  • Provide expertise on campaign optimizations to set them up for success.
  • Oversee keyword and bidding strategies across available advertising platforms.
  • Establish a structure and oversee the creation of daily, weekly, and monthly reports, analytics, and performance insights for retail media campaigns.
  • Supervise the development and execution of Test & Learns, particularly concerning emerging retailer ad offerings and Flywheel's internal capabilities.
  • Lead or oversee the effectiveness of regular client calls.
  • Develop broader account teams and direct reports to promote career advancement within Flywheel.
  • Be accountable for the precise delivery of client campaign budgets and manage any discrepancies caused by broader account teams.
  • If involved in Media and Retail engagement (Full Service), connect weekly with the internal Retail team.
  • Educate clients on trends and best practices while sharing industry thought leadership.
  • Collaborate with teams to uncover new opportunities for managed clients.
  • Work alongside teams to promptly identify and resolve issues as they arise.

About Flywheel Digital

Flywheel Digital specializes in digital commerce solutions that drive growth for leading brands across major online marketplaces. Our commitment to performance measurement and client success allows us to deliver impactful results and foster professional development in a collaborative environment.

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