companyContentful logo

Senior Personalization Solution Architect - Expert Strategist

ContentfulAustin, Texas, United States
On-site Full-time

Clicking Apply Now takes you to AutoApply where you can tailor your resume and apply.


Unlock Your Potential

Generate Job-Optimized Resume

One Click And Our AI Optimizes Your Resume to Match The Job Description.

Is Your Resume Optimized For This Role?

Find Out If You're Highlighting The Right Skills And Fix What's Missing

Experience Level

Senior

Qualifications

Qualifications Proven experience in personalization program design and implementation. Strong analytical skills with a focus on data-driven decision-making. Excellent communication skills, capable of engaging with both technical and non-technical audiences. Hands-on experience with modern composable architectures. Ability to navigate complex client environments and provide actionable insights. Familiarity with A/B testing frameworks and methodologies.

About the job

About the Opportunity

Join Contentful’s Professional Services team as a Senior Personalization Solution Architect. We are looking for an expert in personalization and experimentation who has successfully built, operated, and scaled personalization programs in a live environment. This role demands not only deep domain expertise but also the technical skills to implement these programs within modern composable architectures.

This position is not for a generalist; it requires a strong foundation in audience strategy, decision-making, experimentation, and quantifiable measurement. You will be instrumental in designing and delivering high-quality technical implementations utilizing Contentful Personalization.

You will collaborate closely with customer engineering, product, and marketing teams to craft and deploy cutting-edge personalization and experimentation solutions. Additionally, you will act as a liaison between our customers and Contentful’s Product and Engineering teams, helping to mitigate implementation risks, speed up time to value, and foster tighter feedback loops into product development—especially for intricate personalization scenarios.

What to Expect?

Leadership in Personalization & Experimentation

  • Take ownership of the complete design of personalization and experimentation initiatives, which include:
    • Audience and segmentation strategies based on behavioral, contextual, and first-party data.
    • Decision models that ensure a balance between relevance, performance, and governance.
    • Experimentation frameworks (A/B, multivariate, holdouts) with well-defined hypotheses and success metrics.
  • Design scalable personalization strategies that incorporate:
    • Guardrails to avoid over-personalization, bias, and a negative user experience.
    • Strategies for deployment across global, multi-brand, or multi-region contexts.
    • Considerations for targeting precision, latency, and operational complexity.
  • Establish measurement techniques that link:
    • User behavior → decision-making logic → exposure → business outcomes.
  • Serve as a subject matter authority in personalization and experimentation during customer engagements, confidently guiding both technical and non-technical stakeholders through best practices and potential trade-offs.

Technical Solution Architecture & Hands-On Delivery

  • Architect and implement comprehensive personalization solutions, ensuring best practices are adhered to throughout.

About Contentful

Contentful is a leading content management platform that empowers developers and marketers to create and manage digital content seamlessly. Our innovative solutions drive personalization and engagement across various channels.

Similar jobs

Tailoring 0 resumes

We'll move completed jobs to Ready to Apply automatically.