About the job
About the Opportunity
Join Contentful’s Professional Services team as a Senior Personalization Solution Architect. We are looking for an expert in personalization and experimentation who has successfully built, operated, and scaled personalization programs in a live environment. This role demands not only deep domain expertise but also the technical skills to implement these programs within modern composable architectures.
This position is not for a generalist; it requires a strong foundation in audience strategy, decision-making, experimentation, and quantifiable measurement. You will be instrumental in designing and delivering high-quality technical implementations utilizing Contentful Personalization.
You will collaborate closely with customer engineering, product, and marketing teams to craft and deploy cutting-edge personalization and experimentation solutions. Additionally, you will act as a liaison between our customers and Contentful’s Product and Engineering teams, helping to mitigate implementation risks, speed up time to value, and foster tighter feedback loops into product development—especially for intricate personalization scenarios.
What to Expect?
Leadership in Personalization & Experimentation
- Take ownership of the complete design of personalization and experimentation initiatives, which include:
- Audience and segmentation strategies based on behavioral, contextual, and first-party data.
- Decision models that ensure a balance between relevance, performance, and governance.
- Experimentation frameworks (A/B, multivariate, holdouts) with well-defined hypotheses and success metrics.
- Design scalable personalization strategies that incorporate:
- Guardrails to avoid over-personalization, bias, and a negative user experience.
- Strategies for deployment across global, multi-brand, or multi-region contexts.
- Considerations for targeting precision, latency, and operational complexity.
- Establish measurement techniques that link:
- User behavior → decision-making logic → exposure → business outcomes.
- Serve as a subject matter authority in personalization and experimentation during customer engagements, confidently guiding both technical and non-technical stakeholders through best practices and potential trade-offs.
Technical Solution Architecture & Hands-On Delivery
- Architect and implement comprehensive personalization solutions, ensuring best practices are adhered to throughout.

