About the job
About the Opportunity
Join Contentful’s Professional Services team as a Senior Personalization Solution Architect, where your expertise in personalization and experimentation will be invaluable. This role is tailored for a seasoned professional who has not only developed and scaled personalization initiatives in production environments but also possesses the technical acumen to implement these strategies within modern, composable architectures.
This is a specialized position that goes beyond the generalist Solution Architect role, requiring robust insights and practical experience in audience strategy, decision-making, experimentation, and performance measurement. You will be expected to design and execute high-quality technical implementations using Contentful Personalization.
You will collaborate closely with customer engineering, product, and marketing teams to craft and execute advanced personalization and experimentation solutions. Your efforts will help mitigate implementation risks, expedite value generation, and foster tighter feedback loops into product development, particularly for intricate personalization scenarios.
What to Expect?
Leadership in Personalization & Experimentation
- Oversee the complete design of personalization and experimentation initiatives, including:
- Audiences and segmentation strategies built on behavioral, contextual, and first-party data.
- Experience decisioning models that ensure relevance, performance, and governance.
- Experimentation frameworks (A/B, multivariate, holdouts) with well-defined hypotheses and success metrics.
- Devise scalable personalization strategies that incorporate:
- Guardrails to prevent over-personalization, bias, and diminished user experience.
- Strategies for global, multi-brand, or multi-region implementations.
- Considerations regarding targeting precision, latency, and operational complexity.
- Establish measurement frameworks that link:
- User behavior to decisioning logic, exposure, and business outcomes.
- Act as a trusted authority in personalization and experimentation during customer interactions, confidently advising both technical and non-technical stakeholders on best practices, limitations, and trade-offs.
Technical Solution Architecture & Hands-On Delivery
- Architect and implement end-to-end personalization solutions...

