About the job
About the Opportunity
Join Contentful’s Professional Services team as a Senior Personalization Solution Architect. In this pivotal role, you will leverage your extensive expertise in personalization and experimentation to craft, implement, and optimize personalization strategies that deliver measurable results. This position is tailored for a seasoned practitioner who has successfully built and scaled personalization initiatives in real-world environments and possesses the technical skills necessary for modern, composable architectures.
This role is not for a generalist; it demands a professional with a robust understanding of audience strategy, decision-making processes, experimentation methodologies, and performance measurement. You will design and execute high-caliber technical implementations utilizing Contentful Personalization.
Your collaboration with customer engineering, product, and marketing teams will be crucial in developing and deploying advanced personalization and experimentation solutions. You will act as a vital link between our clients and Contentful’s Product and Engineering teams, helping to mitigate implementation risks, expedite time-to-value, and enhance feedback mechanisms for product development, specifically in complex personalization scenarios.
What to Expect?
Leadership in Personalization & Experimentation
- Oversee the comprehensive design of personalization and experimentation programs, including:
- audience and segmentation strategies based on behavioral, contextual, and first-party data
- experience decisioning models that prioritize relevance, performance, and governance
- experimentation frameworks (A/B testing, multivariate testing, holdouts) with defined hypotheses and success metrics
- Formulate scalable personalization strategies that include:
- guardrails to prevent over-personalization, bias, and negative user experiences
- strategies for global, multi-brand, or multi-regional deployments
- balancing targeting precision, latency, and operational complexity
- Establish measurement strategies that link:
- user behavior to decision-making logic, exposure, and business outcomes
- Serve as a domain authority on personalization and experimentation during customer interactions, confidently guiding technical and non-technical stakeholders through best practices, limitations, and trade-offs.
Technical Solution Architecture & Hands-On Delivery
- Design and implement end-to-end personalization solutions that adhere to best practices and industry standards.
