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Senior PPC Executive at Go.Compare | Cardiff, Wales

Future PLCCardiff, Wales, United Kingdom
Hybrid Full-time

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Experience Level

Senior

Qualifications

Preferred Qualifications:Extensive experience in PPC, with a demonstrated history of managing and expanding large-scale, high-performing accounts. Proven success in achieving ROI targets while driving revenue and profit growth. Experience overseeing PPC projects in dynamic environments, engaging with both internal and external stakeholders. Substantial experience managing diverse Google Ads and Microsoft Ads accounts, with in-depth knowledge of the platforms. Strong grasp of A/B testing methodologies, key PPC metrics, auction insights, quality score, ROI, and optimization score. Expertise in data analysis to identify trends and implement strategies that enhance ROI. Accreditations in Google Ads and Microsoft Ads are essential. Familiarity with Google Sheets/Excel, Looker Studio, GA4, and SA360 is advantageous.

About the job

Join Our Team

We are thrilled to offer an exceptional opportunity to become a part of Go. Compare’s Performance Marketing team as a Senior PPC Executive. Reporting directly to the PPC Channel Manager, this role is ideal for a skilled PPC professional eager to drive impactful results through Paid Search while managing substantial budgets.

As a Senior PPC Executive, you will take charge of multiple PPC accounts across Google and Microsoft Advertising. Your main focus will be to craft and implement strategies that align with our KPI targets and overarching business objectives. You will be responsible for the full spectrum of account performance, ensuring adherence to industry best practices to achieve measurable results.

Your Responsibilities Include:

  • Leading the strategy, execution, and performance of various PPC accounts, managing bid strategies to meet targets and business goals.
  • Providing mentorship and guidance to team members, enhancing their skills through your expertise.
  • Designing, executing, and analyzing A/B tests to continuously improve account performance.
  • Collaborating closely with stakeholders throughout the organization, providing updates on account performance, competitor activities, and test results.
  • Staying updated on the latest advancements in Paid Search, including trends, tools, and AI innovations.
  • Creating, managing, and optimizing PPC audience segments to enhance targeting and campaign effectiveness.
  • Translating performance data into insightful narratives, sharing findings with commercial teams in an accessible manner to facilitate informed decision-making.

About Future PLC

Future PLC is a forward-thinking organization dedicated to fostering innovation and excellence across its brands. As part of our team, you will be contributing to a culture that values creativity, collaboration, and professional growth.

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