About the job
About the Role
At 10x Genomics, we empower researchers to tackle the most challenging questions in biology. Our innovative commercial systems and software serve as the foundation for engaging and converting global researchers. We are looking for a Senior Product Manager to spearhead the ongoing development of our marketing systems and web platform.
This position is ideal for a strategic and decisive product leader who possesses extensive knowledge in B2B growth, custom web application experiences, and a methodical approach to enterprise marketing technology (MarTech) and data architecture. You will collaborate closely with engineering and commercial teams to develop intuitive, self-service web solutions that enhance user satisfaction and accelerate our sales pipeline. Additionally, you will oversee our MarTech ecosystem, designing scalable data pipelines that integrate our custom-built web platform with enterprise tools like Marketo and Salesforce, optimizing both customer acquisition and existing customer engagement.
Your Responsibilities
- Develop a compelling product strategy for our web properties and customer platform, simplifying complex scientific purchasing journeys into user-friendly, self-service experiences that drive new lead acquisition and streamline re-ordering for returning researchers.
- Oversee our MarTech ecosystem. Conduct a strategic review of our current technology stack, establishing strong operational governance and ensuring seamless data flow between our web frontend, marketing automation, and CRM tools.
- Leverage data as your creative strength. Utilize web analytics, qualitative insights, and quantitative metrics to validate ambitious ideas, optimize conversion funnels, and secure high-quality marketing intelligence. Define the attribution and routing logic that connects web interactions to sales opportunities using your extensive expertise.
- Engage deeply with commercial leadership and engineering, translating intricate business objectives into clear requirements. Use your exceptional interpersonal skills to foster consensus on requirements, manage change effectively, and align cross-functional teams around scalable best practices.
- Design requirements for the necessary data models and workflows to support complex, omnichannel demand generation campaigns across web, email, and paid media.
