About the job
The Trade Desk is a leading global technology firm dedicated to fostering a more open and equitable internet for all through principled and innovative advertising solutions. Our platform processes over 1 trillion queries daily, operating at an unmatched scale. We take pride in cultivating a robust, award-winning culture grounded in trust, ownership, empathy, and collaboration. We celebrate the diverse experiences and perspectives each individual brings to The Trade Desk, and we are resolutely committed to creating inclusive environments where everyone can express their authentic selves at work every day.
Are you passionate about tackling complex challenges at scale? Do you want to be part of a dynamic, globally-connected team where your contributions will significantly impact the development of a better media ecosystem? Join us and discover why Fortune magazine consistently ranks The Trade Desk among the top small- to medium-sized workplaces worldwide.
About OpenPath:
OpenPath offers a direct and transparent connection between The Trade Desk and prominent premium publishers, allowing for efficient, objective, and high-quality inventory access for advertisers. By streamlining the programmatic supply chain and minimizing intermediaries, OpenPath enhances supply path transparency, cost efficiency, and provides better visibility into the value and source of each impression.
Objective:
OpenPath is dedicated to establishing and managing direct integrations with publishers while offering a robust publisher platform. Unlike a Supply-Side Platform (SSP), The Trade Desk maintains a buy-side focus—we do not optimize publisher yield or manage direct deals. Our goal is to deliver transparency and competition that result in superior outcomes for advertisers.
Key Features:
- Direct access to premium inventory through The Trade Desk platform.
- Infrastructure designed for integration with transparent demand solutions, including Prebid’s open-source header bidding.
- Focus on supply path transparency, cost efficiency, and clarity into cost/value.
- A buy-side-only approach that promotes competition, innovation, and objective decision-making.

