About the job
About the Role
Contentful is seeking a Senior Personalization Solution Architect to amplify our Professional Services team. This position is tailored for an expert who has successfully designed, implemented, and scaled personalization initiatives within complex production environments, complemented by hands-on technical skills necessary for executing these strategies within modern composable architectures.
This is a specialized role that goes beyond the typical Solution Architect position, requiring profound knowledge and experience in audience strategy, decision-making, experimentation, and measurement. The ideal candidate will have the capability to craft and implement high-quality technical solutions utilizing Contentful Personalization.
You will collaborate closely with customer engineering, product, and marketing teams to architect and deploy advanced personalization and experimentation solutions. Additionally, you will act as an integral liaison between our customers and Contentful’s Product and Engineering teams, aimed at minimizing implementation risks, expediting time-to-value, and fostering robust feedback loops into product development—particularly for intricate personalization scenarios.
What Will You Do?
Leadership in Personalization & Experimentation
- Take ownership of the comprehensive design of personalization and experimentation strategies, including:
- Audience and segmentation strategies based on behavioral, contextual, and first-party data.
- Decision models that prioritize relevance, performance, and governance.
- Experimentation frameworks (A/B testing, multivariate testing, holdouts) with defined hypotheses and success metrics.
- Devise scalable personalization strategies that include:
- Safeguards against over-personalization, bias, and negative user experiences.
- Strategies for global, multi-brand, or multi-regional implementations.
- Consideration of trade-offs between targeting accuracy, latency, and operational complexity.
- Establish measurement methodologies that connect:
- User behavior to decision-making logic, exposure, and business results.
- Serve as a subject matter expert in personalization and experimentation, skillfully guiding both technical and non-technical stakeholders through best practices, limitations, and trade-offs.
Technical Solution Architecture & Implementation
- Design and implement comprehensive personalization solutions...

