About the job
About the Opportunity
Join Contentful’s Professional Services team as a Senior Personalization Solution Architect, where you will leverage your extensive knowledge in personalization and experimentation. This role is tailored for an experienced practitioner who has successfully developed, managed, and expanded personalization programs in production environments and possesses the technical expertise to implement these programs within modern composable architectures.
This position is not for a generalist Solution Architect; it demands a strong viewpoint and practical experience in audience strategy, decision-making, experimentation, and performance measurement, along with the capability to design and execute top-notch technical implementations utilizing Contentful Personalization.
You will collaborate closely with customer engineering, product, and marketing teams to craft and deploy sophisticated personalization and experimentation solutions. Additionally, you will act as a customer-facing extension of Contentful’s Product and Engineering teams, ensuring that your contributions minimize implementation risks, expedite the time to value, and foster tighter feedback loops for product development, particularly for intricate personalization scenarios.
What to Expect?
Leadership in Personalization & Experimentation
- Oversee the comprehensive design of personalization and experimentation initiatives, encompassing:
- Audience and segmentation strategies based on behavioral, contextual, and first-party data
- Decision-making models that prioritize relevance, performance, and governance
- Experimentation frameworks (A/B testing, multivariate tests, holdouts) with well-defined hypotheses and success criteria
- Develop scalable personalization strategies that include:
- Guardrails to mitigate over-personalization, bias, and negative impacts on user experience
- Strategies for global, multi-brand, or multi-region deployments
- Considerations regarding targeting precision, latency, and operational complexity
- Establish measurement frameworks that link:
- User behavior to decision-making logic, exposure, and business outcomes
- Serve as a domain authority in personalization and experimentation during customer engagements, confidently guiding both technical and non-technical stakeholders through best practices, limitations, and trade-offs.
Technical Solution Architecture & Hands-On Implementation
- Design and execute end-to-end personalization solutions...

