About the job
About Us
DASH Water is pioneering a revolution in the beverage industry, breaking away from conventional soft drinks, unnecessary food waste, and outdated business practices. Our mission is to offer refreshing, healthy soft drinks infused with real wonky fruit, those imperfect fruits that supermarkets often reject. With no sugar, no sweeteners, and no worries, our unique product line is designed for health-conscious consumers.
Since our inception in 2017, we have rapidly emerged as the leading brand in a category that has seen over 60% annual growth in the UK. Our innovative direct-to-consumer platform solidifies our position, and by 2025, we aim to have sold over 40 million cans across 20+ international markets, partnering with esteemed retailers such as Sainsbury’s, Tesco, Waitrose, Ocado, and M&S.
As a proud Certified B Corporation, we are committed to utilizing our business as a force for good, and we are thrilled to make this commitment official.
Role Overview:
We are seeking a dynamic and commercially savvy Shopper Marketing Manager to spearhead DASH Water’s shopper marketing initiatives across our key grocery partners. In this role, you will craft compelling in-store and online activations that drive growth, enhance customer collaborations, and position DASH as the preferred supplier. You will collaborate closely with our Commercial and Brand teams, as well as external agencies, to translate brand campaigns into insightful, shopper-focused strategies that yield measurable outcomes.
Key Responsibilities:
- Develop and implement shopper marketing plans that effectively bring DASH campaigns to life both in-store and online.
- Work in partnership with Commercial and Brand teams to ensure that activations are aligned with customer needs and deliver commercial impact.
- Build and maintain strong relationships with key grocery contacts to co-create shopper strategies that provide mutual benefits.
- Monitor campaign performance, assess results, and leverage shopper insights to enhance future initiatives.
- Oversee and collaborate with internal creative teams and external agencies to produce high-quality, innovative shopper campaigns within budget and on schedule. You should feel at ease briefing creatives and proactively generating ideas.
- Take ownership of the annual trade marketing budget and the monthly reporting process.
- Advocate for the shopper perspective within the organization, ensuring that insights inform brand and commercial strategies.
