About the job
Ciao! I am Francesca, the Strategy, Marketing & Content Director at The Next Generation Platform, seeking an innovative Data Analyst specializing in social media analytics and digital intelligence to support our strategy team in developing advanced systems for social reporting, performance monitoring, and social listening.
About Us:
Together is the communication agency of The Next Generation Platform, transforming meaning-driven strategies into impactful campaigns. We create ideas that empower brands to become agents of positive change through a unique, human-centered strategic and creative approach.
Our Focus:
We work from discovery to defining brand purpose and strategies, executing integrated campaigns, creative projects, content strategy, media strategy, reporting, and optimization.
Your Role:
As our new Data Analyst, you will play a crucial role in designing and implementing a new ecosystem for social data reporting and analysis, turning online conversations into strategic insights for our clients and internal teams.
Key Responsibilities:
Design and develop dashboards for social performance (organic + paid)
Monitor KPIs and content/campaign performance
Create operational and strategic reports for clients and internal teams
Assist strategy and content teams in data interpretation
Social Listening & Digital Intelligence:
Analyze online conversations using social listening tools
Build listening queries and analysis taxonomy
Analyze sentiment, topics, cultural trends, and community signals
Transform data into actionable insights for communication and content strategies
Reporting Infrastructure:
Evaluate and compare social listening and reporting tools
Assist in the implementation or migration to a new reporting system
Define KPI standards, metric mapping, and historical continuity
