About the job
About Air Apps
Air Apps builds AI-powered solutions for personal and entrepreneurial planning. Founded in 2018 as a family business in Lisbon, Portugal, the company has expanded to offices in both Lisbon and San Francisco. Air Apps is self-funded and has reached over 100 million downloads worldwide.
The team focuses on challenging conventions and delivering AI-driven products that help people manage resources more effectively. The long-term vision is to create tools that make a real difference in daily life and work.
Role Overview: User Acquisition Manager (Performance Marketing)
The User Acquisition Manager (Performance Marketing) will drive user growth through a mix of paid advertising, affiliate partnerships, influencer campaigns, and organic strategies. The role centers on optimizing marketing spend, reducing acquisition costs, and ensuring user growth aligns with business goals, all through a data-driven approach.
This position is fully onsite at the Lisbon office. Air Apps offers relocation assistance for candidates moving to Lisbon. The User Acquisition Manager will work closely with cross-functional teams in a collaborative environment.
What You Will Do
- Strategic Planning: Develop and execute user acquisition strategies across paid search, social ads, display, influencer marketing, and referral programs.
- Campaign Management: Set up, monitor, and optimize advertising campaigns to maximize return on investment. Manage budgets, bids, and targeting.
- Analytics & Reporting: Track and analyze key performance metrics such as CPI, CPA, and LTV. Share actionable insights with stakeholders.
- Experimentation: Test new channels, creative ideas, and messaging to uncover growth opportunities.
- Cross-Functional Collaboration: Work with Product, Analytics, and Creative teams to align acquisition efforts with product launches, updates, and seasonal campaigns.
Location
This role is based onsite in Lisbon. Relocation support is available.

