About the job
Location: Remote
Work Model: Fully remote
Industry: Crypto / Fintech / Consumer Trading Infrastructure
Compensation: Competitive and flexible based on experience
About the Company
talentpluto is a dynamic and rapidly expanding fintech organization dedicated to revolutionizing access to global financial markets. Their platform promotes transparency and user empowerment, providing a self-custodied, trustworthy experience for individuals who have historically encountered barriers to reliable brokerage services. The team is rapidly scaling and operates at the crossroads of consumer products, finance, and blockchain technology.
The Opportunity
We are seeking a UGC Lead who will take charge of creator-led growth initiatives and influence the online perception of our product. This role transcends typical social media responsibilities. Your primary challenge will be to distill the complexities of our financial product into content that is intuitive, credible, and captivating for a diverse audience.
This position is perfect for someone who pairs a strong creative instinct with a practical operational mindset. You will collaborate closely with the marketing team to craft content and creator programs that enhance visibility, foster trust, and encourage user adoption. The ideal candidate is someone who can work autonomously, act swiftly, and translate intricate concepts into compelling narratives.
Responsibilities
- Lead and expand the company's UGC and creator strategy
- Create content programs aimed at boosting awareness, trust, and adoption
- Collaborate with creators, online communities, and internal teams to broaden outreach
- Simplify complex financial concepts into engaging and accessible content
- Work cross-functionally with marketing on messaging, product launches, and campaigns
- Experiment and refine content formats, distribution strategies, and creator partnerships
- Establish repeatable systems for creator-driven growth and user education
Requirements
- Proven experience in UGC, creator partnerships, content-driven growth, or a related field
- Strong storytelling abilities with a knack for simplifying complex products
- A creator-native perspective; ideally, you have experience in content creation
- In-depth understanding of internet culture and digital content distribution
- Excellent communication and cross-team collaboration skills
- Capability to thrive independently in a fast-paced startup environment
- Background in finance, crypto, fintech, or similar technical/regulated fields is preferred
- Comfort in a role that demands high ownership and autonomy
