About the job
About the Role
As a Visual Merchandiser, you will play a pivotal role in enhancing our customers’ shopping experience by upholding visual standards and commercial excellence. Your primary focus will be on executing visual and styling curation in alignment with our established guidelines. You will leverage your awareness of current trends and competitors to equip your colleagues with the necessary insights, coaching and developing the store team to ensure exceptional customer service.
A Day in the Life
At H&M, every day presents new opportunities and challenges. Your responsibilities will typically include:
Customer Sales & Profit
- Enhancing the overall OMNI customer experience by ensuring visual and commercial curation aligns with guidelines (Indirect)
- Representing both yourself and the H&M Brand positively during customer interactions (Direct)
- Collaborating with Store Management and Area Visual Manager to organize and adapt your workload based on business needs
- Launching and maintaining global campaigns and sales activities in accordance with H&M Brand Standards
- Ensuring proper garment care, stock levels, and providing input on allocation to Store Management and Area teams
- Conducting follow-ups on sales reports (KPIs) to identify and prioritize visual and commercial opportunities with Store Management
- Implementing effective strategies to enhance customer satisfaction and achieve sales targets in collaboration with Store Management
- Adhering to all procedures, best practices for OMNI services, operational routines, legal requirements, and effective communication with the Store team
Fashion & Trend Awareness
- Staying informed about the latest fashion trends, styles, products, brands, competitors, and key influencers
- Allocating time for fashion and trend analysis to enhance styling techniques and product presentation, anticipating customer needs and improving the in-store shopping experience
Team & Development
- Inspiring and educating your store teams by keeping them updated on seasonal changes, fashion trends, and relevant visual and commercial information
- Coaching and developing the Store team’s visual and commercial skills to maintain high standards of product and commercial presentation
- Supporting and refining daily routines and best practices to ensure consistent visual and commercial standards while providing excellent customer service

