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Web Content Manager

Appian CorporationNew York, New YorkNew
On-site Full-time

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Experience Level

Experience

Qualifications

The ideal candidate will possess a Bachelor's Degree in Marketing, Communications, or a related field, with a minimum of 2 years of experience in web content management or digital marketing. Strong understanding of SEO principles, content management systems, and analytics tools is required. Excellent writing, editing, and communication skills are essential.

About the job

Appian Corporation is seeking a Web Content Manager in New York, New York. This position centers on guiding the company’s online presence and ensuring that web content aligns with brand standards across all digital platforms.

Role overview

The Web Content Manager oversees content strategy, working closely with internal teams to maintain a consistent brand voice. The role involves optimizing user engagement by creating and managing compelling web content that attracts and retains visitors.

Collaboration and impact

Collaboration with cross-functional teams is a key part of this job. The Web Content Manager partners with others to improve website functionality and visual appeal, aiming to increase both site traffic and conversions.

Key responsibilities

  • Oversee and execute content strategy for the company website
  • Ensure brand consistency across all digital channels
  • Optimize web content to engage users and support business goals
  • Work with teams across the company to enhance website functionality and design

About Appian Corporation

Appian Corporation is a leading software company that enables organizations to build powerful applications rapidly. With a focus on innovation and customer success, we are committed to delivering cutting-edge solutions that transform how businesses operate.

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