Paid Media Specialist

D2L is a pioneering cloud company that is revolutionizing the education landscape and shaping the Future of Work. The traditional approaches to teaching and learning are currently undergoing the most significant transformation in history, and D2L is at the forefront of this essential change.Our innovative teaching and learning frameworks foster a personalized, student-centric approach that enhances retention, engagement, satisfaction, and results for learners of all ages across schools, campuses, and organizations.D2L is redefining how the world learns by offering state-of-the-art learning environments and tools designed to engage and motivate learners. Most importantly, we empower our clients with a platform that is intuitive, adaptable, and intelligent. No other organization offers a solution as comprehensive and cutting-edge as D2L.For 25 years, D2L has been driven by a singular mission to reshape global learning experiences, and we remain steadfast in our commitment to enhancing human potential everywhere.We personally review every application we receive. A dedicated member of our Talent Acquisition team will review your resume—ensuring that real human insight is applied to our hiring process. Although we leverage AI tools to enhance our internal processes, these tools do not influence candidate evaluations or hiring decisions.Job Summary:The Paid Media Specialist will be an integral part of our internal paid media team, executing digital marketing strategies across North America, EMEA, APAC, and LATAM regions. This is a hands-on role where the selected candidate will actively manage and optimize campaigns on a daily basis. This position is ideal for someone starting their career in digital marketing and eager to broaden their knowledge and skills.As a vital contributor to the performance marketing team, the successful candidate will assist in executing and optimizing various campaigns throughout the year while providing actionable insights and recommendations to channel strategists as needed.

klick1 is seeking a Paid Social Media Specialist based in Toronto to drive paid campaigns across various social platforms. The role focuses on increasing engagement, building brand awareness, and helping achieve business objectives through targeted advertising efforts. Key responsibilities Develop and carry out paid social media strategies tailored to campaign goals Set up, monitor, and optimize campaigns from start to finish Analyze campaign data and prepare performance reports Work with other teams to ensure campaign objectives align and share insights across departments Requirements Solid understanding of paid social media advertising and analytics Hands-on experience managing campaigns on major social platforms Skill in interpreting data and refining strategies for improved outcomes Comfortable collaborating with cross-functional teams

Role Overview pergolux is hiring a Performance Marketing Manager (Paid Media) for the Vancouver office. This position focuses on leading digital advertising strategy and execution to increase brand visibility and engagement. What You Will Do Optimize paid media channels, including PPC and social media advertising Monitor and analyze campaign performance metrics Work closely with teams across the company to deliver effective campaigns Use data insights to shape and implement marketing initiatives Manage budgets to maximize advertising impact What We Look For Experience with PPC, social media advertising, and SEO Strong analytical skills and a data-focused approach to marketing Ability to collaborate with cross-functional teams Background in managing digital marketing budgets This is an in-office role based in Vancouver.

Context & ImpactAs a key member of Lansweeper’s global marketing team, the Paid Media Specialist is essential in defining how we engage, influence, and convert our target audiences through digital channels. You will transform Lansweeper’s strategic objectives into cohesive, data-driven paid media campaigns that enhance brand visibility, drive demand, and create a scalable pipeline.Your GoalYou will take ownership of Lansweeper’s paid media strategy on a global scale, designing comprehensive paid media programs and establishing a long-term vision for digital marketing that leads to measurable improvements in both brand awareness and revenue growth.ChallengesIn this role, you will encounter several challenges:Developing a unified global paid media strategy that aligns with broader marketing objectives across diverse business initiatives.Managing intricate budgets and channel mixes across various platforms including SEA, display, programmatic, paid social, paid video, ABM, and referrals from software review platforms.Ensuring robust performance measurement, clear attribution, and data-driven decision-making in a fast-changing digital landscape.Facilitating cross-functional collaboration to integrate best practices in paid media into campaigns and product launches.Working closely with the product-led growth (PLG) team to ensure strategic alignment and clear ownership, where PLG drives free/trial conversions while the Paid Media focus is on generating a strong lead pipeline from non-trialist CTAs.Key ResponsibilitiesDevelop and manage Lansweeper’s global paid media strategy across search, display, programmatic, paid social, paid video, ABM, and referral channels.

As an Email and SMS Marketing Specialist, you will play a pivotal role in our customer engagement strategy. Working alongside a passionate marketing team, you will create compelling email and SMS campaigns that captivate our audience, enhance customer loyalty, and drive sales. Your creativity and data-driven insights will shape our communication for new product launches, promotions, and personalized recommendations, ensuring that every message is memorable and on-brand.Develop, manage, and execute marketing campaigns via email and SMS, including promotional, transactional, and lifecycle emails.Coordinate with cross-functional teams (Creative, E-commerce, Merchandising) to ensure all email and SMS content aligns with brand guidelines and marketing objectives.Build and manage email lists, segments, and databases to optimize targeting and performance.Develop effective A/B testing strategies to optimize open rates, click-through rates (CTR), and conversions.Analyze campaign performance metrics (e.g., open rates, CTR, conversion rates) and provide actionable insights to improve future campaigns.Manage scheduling, segmentation, and content personalization for emails and SMS using marketing automation tools.Ensure compliance with best practices in email marketing and anti-spam laws (CASL, GDPR).Collaborate on lead generation initiatives, working closely with customer acquisition and retention teams.Continuously test new strategies for email and SMS campaigns to boost engagement and sales, including subject lines, send times, and personalized messaging.Assist in setting up and managing automation flows for cart abandonment, product recommendations, and post-purchase communications.Stay updated on email and SMS marketing trends and technologies to foster innovation in our campaigns.

Role Overview Directive is hiring a Senior Paid Media Strategist to lead paid media campaigns for a range of clients. This is a fully remote position open to candidates based in Canada. What You Will Do Develop and implement paid media strategies tailored to client goals Optimize campaigns to improve ROI and grow brand presence across multiple platforms Work with a diverse client portfolio, adapting approaches as needed

Linen Chest seeks a Paid Media Specialist with strong expertise in Google Ads. This position centers on designing, executing, and fine-tuning paid media campaigns to drive traffic and strengthen brand presence. Key responsibilities Create and launch paid media campaigns through Google Ads Track campaign performance and review analytics Adjust tactics to improve investment returns Work closely with the marketing team to ensure campaigns support brand objectives Requirements Demonstrated experience using Google Ads Strong skills in analyzing data and interpreting results Background in optimizing digital marketing campaigns Strategic mindset for paid media planning Location This role is based in Laval.

Join Level Agency as a Paid Media Manager, where you will lead our digital marketing efforts to drive engagement and conversions across various platforms. In this dynamic role, you will oversee the planning, execution, and optimization of paid media campaigns, ensuring alignment with our clients' business objectives. Your analytical skills will be crucial in interpreting campaign performance data and making strategic recommendations for improvement.

Are you a dynamic and results-driven marketing professional with a passion for paid media? Join Affinity as a Paid Media Manager and take the lead in optimizing our media strategies to drive exceptional business growth. In this fully remote role, you will be responsible for developing and managing paid advertising campaigns across various platforms, analyzing performance metrics, and collaborating with cross-functional teams to enhance our marketing efforts.

VaynerMedia seeks a Director of Paid Media to lead digital advertising initiatives in Toronto. This position centers on designing and executing paid media strategies aimed at boosting brand awareness and driving customer engagement. Key Responsibilities Create and manage paid media campaigns that align with business objectives Track campaign performance, making data-driven adjustments to improve outcomes Oversee media budgets to ensure effective and efficient use of resources Collaborate with teams across the company to integrate paid media with overall marketing efforts Deliver clear reporting on campaign results, focusing on measurable impact Location This role is located in Toronto, Canada.

Role Overview The Vice President of Paid Media at Directive leads a $15 million P&L across Paid Media, Programmatic, and Creative. This remote position (Canada-based) reports to the Managing Director of Performance. The VP plays a central role in driving client outcomes, retention, and quality across these service lines. This is a senior leadership role focused on guiding Associate Directors and their teams of consultants. The position is not hands-on with campaigns; instead, the emphasis is on leading leaders, setting standards, and ensuring teams deliver at critical moments in the client journey. What You Will Do Oversee client engagements at pivotal stages, directly influencing retention and growth. Review and challenge strategies to ensure deliverables meet Directive’s quality standards before client delivery. Balance direct involvement in key client moments with empowering Associate Directors to drive operational excellence. Coach middle management to uphold and reinforce high standards across all teams. Key Accountabilities Sales-to-Ops Handoff: Clarify business objectives and scope during client transitions. Kickoff: Align on success metrics and expectations for priority clients. Project Phase: Evaluate early strategies and planning across Paid Media, Programmatic, and Creative. North Star Metrics Setting: Validate metrics for priority engagements. Weekly Updates: Review trends and coach teams on communication effectiveness. Monthly Updates: Assess outputs for clarity and relevance to business outcomes. Quarterly Business Reviews: Critique presentations and attend to priority or at-risk accounts. 6-Month Strategy Reviews: Ensure strategies evolve based on data insights. Annual Business Reviews: Co-lead or support key accounts. Renewals: Collaborate on renewal strategies for priority clients. Leadership Expectations The VP of Paid Media sets and reinforces standards of excellence, ensuring quality and consistency across all teams and client touchpoints. Success comes from being present during vital client engagements and empowering others to deliver strong results throughout the year.

Role overview klick1 is looking for a Paid Social Media Coordinator based in Toronto. This entry-level position centers on managing and improving paid campaigns across various social platforms for multiple clients. What you will do Set up, monitor, and adjust paid social media campaigns to support client objectives Collaborate with the marketing team to shape campaign strategies Analyze campaign performance data and report on key metrics Apply insights from data to refine campaigns and suggest improvements Who will succeed This position fits someone interested in starting a career in digital marketing and advertising. Curiosity, strong attention to detail, and a readiness to learn will be valuable in this role.

Join Plusgrade as an Email Marketing Operations Specialist where you'll be at the forefront of our marketing initiatives. In this dynamic role, you will manage the end-to-end email marketing process, ensuring effective communication with our customers and driving engagement through well-crafted campaigns.

Role overview Linen Chest seeks a Paid Media Specialist with strong Google Ads experience to join the team in Laval. This position centers on developing and fine-tuning digital advertising campaigns that increase brand reach and attract high-quality leads. Success in this role depends on hands-on expertise with Google Ads and a focus on delivering clear, measurable marketing outcomes. What you will do Set up, manage, and optimize Google Ads campaigns to achieve defined performance targets. Conduct keyword research and analyze competitors to identify new opportunities for advertising. Monitor campaign metrics, interpret results, and provide actionable recommendations based on data. Collaborate with other teams to align advertising with overall company goals. Stay informed about the latest trends and best practices in paid media to guide campaign strategy.

As the Director of Paid Media at hashtagpaid, you will spearhead the strategic direction and execution of our paid media initiatives. Your expertise will guide our team in optimizing campaigns across various channels, including search, display, and social media. You will collaborate closely with cross-functional teams to drive brand awareness, customer acquisition, and revenue growth.Key responsibilities include:Developing and implementing comprehensive paid media strategies.Managing budgets and optimizing campaign performance to meet key performance indicators (KPIs).Leading a team of media specialists and ensuring continuous professional development.Conducting in-depth analysis to derive insights and inform future campaigns.Staying updated with industry trends and emerging technologies.

Join jetfuel.agency as a Senior Paid Media Manager and lead the charge in crafting and executing high-impact performance marketing campaigns across various platforms, including Google, Meta (Facebook/Instagram), YouTube, and more.In this pivotal role, you will take ownership of client accounts from day one, developing comprehensive omni-channel media strategies, managing budgets, and driving campaign optimization for significant growth.As a client-facing professional, fluency in English and the ability to confidently present insights to stakeholders is essential. Collaborate closely with our account leads and creative teams to achieve exceptional ROI for our e-commerce clients. If you thrive on scaling campaigns, analyzing performance data, and taking accountability for results across multiple advertising channels, this is the perfect opportunity for you.

Join us at Linen Chest as an Email & SMS Marketing Specialist, where you'll play a crucial role in enhancing our customer engagement initiatives. Collaborate with our dynamic marketing team to design and implement captivating email and SMS campaigns that resonate with our audience, foster customer loyalty, and drive sales growth. Your innovative approach, combined with data-driven insights, will influence our communication strategies for new product launches, promotions, and personalized recommendations, ensuring every message is impactful and aligned with our brand identity.Lead the development, management, and execution of email and SMS campaigns, encompassing promotional, transactional, and lifecycle communications.Partner with cross-functional teams (Creative, E-commerce, Merchandising) to ensure that all email and SMS content is consistent with brand guidelines and marketing objectives.Build and maintain email lists, segments, and databases to enhance targeting and campaign performance.Implement effective A/B testing strategies to maximize open rates, click-through rates (CTR), and conversions.Analyze performance metrics (e.g., open rates, CTR, conversion rates) and provide actionable insights for continual campaign improvement.Manage the scheduling, segmentation, and personalization of email and SMS messaging through marketing automation tools.Ensure adherence to email marketing best practices and compliance with anti-spam regulations (CASL, GDPR).Collaborate on lead generation efforts, working closely with the customer acquisition and retention teams.Continuously test new strategies for enhancing email and SMS engagement and sales, including optimizing subject lines, send times, and personalized messaging.Assist in setting up and managing automation flows for cart abandonment, product recommendations, and post-purchase communication.Stay informed on the latest email and SMS marketing trends and technologies to drive innovation within our campaigns.

About the RoleDirective is seeking a dynamic Director of Paid Media who excels in both managing teams and nurturing client relationships. In this pivotal role, you will guide a team of Associate Directors, ensure the success of our paid media accounts, and be the trusted advisor to our clients in high-pressure situations. If you have a keen eye for detail, lead by example, and have a passion for developing high-performing teams, we want to connect with you.Our paid media team consists of top-tier performance marketing experts, managing sophisticated campaigns for prestigious B2B brands. Our professionals are seasoned, client-focused, and thoroughly versed in Directive's DiscoverabilityOS methodology. As the Director of Paid Media, you will establish accountability, structure, and systems within Directive’s largest division to ensure seamless operations and consistent client leadership. If you thrive in a fast-paced environment and are driven by results, this is the role for you. With increasing revenue and a robust pipeline, we are looking for a leader who can keep up with our momentum.This position reports directly to the VP of Paid Media.What You'll DoTeam Management:Develop and mentor a team of Associate Directors, establishing clear direction, aligning on priorities, and fostering an environment where high-caliber professionals excel.Translate executive strategy into actionable weekly priorities, eliminating any ambiguity between strategy and execution.Cultivate a culture of accountability and excellence as the standard, not just a goal.Support the growth of your Associate Directors and identify future leaders among the strategist team.Account Health:Maintain close oversight of every account to identify and address issues proactively before clients notice. We leverage proprietary sentiment analysis technology built into our platform, Stratos.Promote a culture of early escalation and proactive communication throughout your team.Ensure all client interactions reflect Directive's methodologies, including LTV:CAC modeling, DiscoverabilityOS strategy, Share of SERP, and Functional Content.Deliverable Quality:Ensure high-quality deliverables that meet or exceed client expectations, consistently reflecting our commitment to excellence.

Role Overview Directive is looking for a Remote Paid Media Strategist based in Canada. This role focuses on building and optimizing digital advertising campaigns that help clients reach their business targets. The strategist will work across channels including Google Ads, Facebook, and other paid media platforms. What You Will Do Create, manage, and refine paid media strategies tailored to client goals Analyze campaign performance metrics to identify trends and opportunities Conduct keyword research to inform campaign direction Work with cross-functional teams to ensure campaigns align with client objectives Who We’re Looking For Experience with paid media platforms such as Google Ads and Facebook Comfort working with performance data and making informed decisions Strong collaboration skills for working with other teams A drive to explore new approaches in paid media Location This position is fully remote within Canada.

We are seeking a dynamic and results-driven Email Marketing Manager to join our team at Oliver USA in Toronto. In this role, you will be responsible for developing and executing engaging email marketing campaigns that effectively communicate our brand message and drive customer engagement.The ideal candidate will possess a strong understanding of email marketing best practices, segmentation strategies, and analytical skills to measure campaign performance. You will collaborate closely with cross-functional teams to ensure alignment with overall marketing strategies and business goals.